Internet Marketing Myth #5: I Can Do It by Myself Without Any Help by Using (Webs.com, Godaddy.com, Weebly.com, etc.) and Save a Ton of Money
If you are a small business and want to stay small, then these are excellent resources for you and besides maybe a few hours of consulting support you should be fine, but with an average cost of 30-day in-patient per treatment being $18,000 to $35,000, your small business may get quite big very quickly.
If your strategic goals do not include growing revenue to more than $1,000,000 per year, then these alternatives may work out well for you. These are easy-to-follow website builders are designed for the local shop down the street such as the local pizza parlor, coffee shop, bakery or independent consultant. Although useful, these website builders are not designed to handle the volume of website traffic that you may need to see results in your marketing efforts. In addition, websites built on these platforms have two distinct disadvantages:
- They typically are difficult to move once you outgrow them.
- They offer less desirable designs that are more focused on presenting the story of your business in a brochure-like format but not for lead generation and traffic conversion.
Before embarking on a digital marketing campaign, it’s important to reach out to multiple industry professionals to discuss your particular situation and goals so that a program can be designed to meet your specific needs.
Myths can be comforting—too comforting, in fact. When they tell us what we want to hear, we put ourselves in danger of believing them.