I Found a Typo on My Website – “Your” Fired

a man yells into a phone about Internet Marketing Myth #10Although we live in a digital world of immediacy many still remember the brick-and-mortar world of print. To be useful and relevant, digital content must be created continuously and in more abbreviated timelines than what has historically been the case in the world of print.

The increased speed leads to higher propensity of potential errors as well, but those errors can be quickly and easily fixed. After significant research, we found little in the way of actual statistics on typos within different mediums on the internet or in print. Anecdotally, based on conversations with multiple proofreaders, writers and journalists, the best still let 1 in 1,000 typos through the editing process.

Taking it a step further, a professor at the University of Hawaii did extensive research on errors and found, in general, that the best any proofreader could do is have a 95% error detection rate. With the complexity of keeping a website up and running while worrying about cyber-attacks, telecommunications infrastructure glitches and other issues, you will no doubt find a typo, a coding error or even your entire website down sometime during your tenure.

While the idea that a misspelled word, an error when loading a picture, or an extra second when your website loads is unlikely to sink your business, even casual observers know the importance of the small things that make the whole that much better. Therefore, you need to be just as diligent with what is on your website as those you entrust to maintain it.

Checking that everything loads correctly and that there are no typos, grammatical mistakes or coding errors on the website content before presenting it to the world is absolutely critical. In addition, viewing your website daily for any changes that may have occurred and alerting those responsible for any issues will go a long way in building long-term value on the internet.

In myths and legends, everything is black and white with no shades of grey. In life, we have little else besides shades of grey. Never approach your business with an inflexible mind.