Internet Marketing Myth #1: All My Leads Come from Professional Referrals and Alumni, So I Don’t Need to Worry About the Internet
According to a study performed by the Pew Research Center, 58% of Americans do research of a product or service online before they buy. For business-to-business customers, that number increases to 85%. Regardless of your interest in pursuing a digital marketing strategy, inevitably, your partners and potential customers are going to end up on your website.
If your website is difficult to navigate, or it does not provide users with the experience and information they need to either recommend your service to their customers or call themselves, then you have lost a potential sale. A good website—regardless of your interest in pursuing leads on-line—is critical for alleviating the natural friction in the buying process and enhance your sales from other channels.
By understanding the numerous internet marketing myths related to addiction treatment, you will be better able to decide which digital marketing resources will best meet your needs.