10 Reasons Why SEO is Like an Addiction Treatment Program – Reason #5: There’s No Level Playing Field
People suffering from substance addiction come from all walks of life. In substance abuse clinics there are men, women, young adults, people with poor physical health, people struggling with mental disorders, and some people with generally excellent health. All of these circumstances affect their ability to recover from their addiction and make for an uneven playing field in rehab, but they all have one common goal — to get well.
Likewise, websites and companies all have different strengths and weaknesses that will affect an SEO campaign. Some clients come in with an advantage that will put them ahead of others. However, relatively few websites bring an utterly unique sales proposition to the table, such as an outstanding feature, product, or service that will generate instant popularity among users.
Diversity in All Regards
Just like people, drug rehab clinics are diverse in their perks and drawbacks. Not every facility has a picture-perfect location on one of Florida’s beaches. Not every rehab is as large as its owners would like. Additionally, not all addiction centers can boast the number of amenities or offer the comprehensive array of therapies that a nearby competitor can.
But just like there are numerous disadvantages, every rehab has its own set of unique advantages. Maybe the facility has a serene wilderness surrounding, perfect for clients who don’t care for the beach and want to be far away from society. And maybe the center doesn’t offer every type of therapy out there, but the ones they do have are the most thorough and successful of any competitor’s.
Focusing on the advantages rather than the disadvantages is the key to success. Draw the client’s attention away from what you don’t have and focus on what you do.
Unfortunately, the truth of the matter is just that some rehab centers will struggle more than others. Just like people, there are certain circumstances that can’t be helped, but they make recovery significantly more difficult.
Once again, there are no guarantees with SEO. Your facility may be at a disadvantage compared to others, but you have to keep working and pushing forward for success.