10 Reasons Why SEO is Like an Addiction Treatment Program – Reason #2: Sticking To a Long-Term Plan Makes a Difference
Sometimes, clients come into rehab centers expecting a speedy recovery: one week of detox and then they’re set for life, right? Wrong. These clients are usually in for a rude awakening when they find out what recovery actually is: a long-term plan.
Similar to recovery from substance addiction, building and maintaining a strong SEO campaign is a long, arduous process. For example, a rehab center may have an existing website that has a number of penalties from Google due to various infractions. Undoing these issues takes time, but it’s only the first step in the process. It’s essentially the detoxification process of a drug rehab treatment program.
Commitment, Perseverance, & Patience
Commitment, perseverance, and patience make up the core characteristics required to work through both a substance abuse recovery program and an SEO campaign. In SEO, a one-off optimization initiative has about as much potential to create a long-term result as an intense week-long stab at sobriety. Things like this just don’t come easy, so it’s important to be patient.
Committing to a long-term plan and persevering through it can have the best payoff in the long run. SEO leads have a 14.6% close rate, a significant contrast to the 1.7% close rate offered by traditional outbound leads. These numbers are incredible, but they don’t come easily. Sticking with a long-term SEO campaign is your best chance for success.
Success Doesn’t Happen Overnight
The reality of SEO is that it’s effective, but not fast or simple. When you seek out a digital marketing company, you have to prepare to stick with it for the long haul. Every company, just like every person, is different. In drug rehab, some people recover from substance addiction quickly and others require months or years of ongoing treatment.
You’ll only be ready to start an SEO campaign once you’re ready to commit to a long-term plan, persevere through it, and be patient for the results. Hopefully, results happen quickly to your expectations. But once again, success doesn’t happen overnight and there are no guarantees.