10 Reasons Why SEO is Like an Addiction Treatment Program – Reason #1: There Are No Guarantees
Can an SEO company guarantee my results? The short answer? No, no one can guarantee your results. Neither drug rehab facilities nor digital marketing companies can make promises to their clients about success. While the two industries may not appear to have anything in common, Dreamscape Marketing discovered that they actually have a number of similarities.
In the same way that drug addiction treatment centers can’t promise a patient that they’ll have a fully successful recovery or that they won’t relapse, no marketing agency can (or should) promise you anything in regards to search engine optimization (SEO) success. Although many drug addiction centers dread having a client ask for promises and guarantees, these are the very same companies that turn around and expect them from digital marketing companies.
What About Other Companies?
“But this company promised me x, y, and z! Why can’t you do the same?”
In every industry, there are people and companies with will promise you anything just so you invest in them. The reality is that those promises are empty. Just like addiction recovery, SEO is tricky and unpredictable, which means anything can affect it or set it back.
For example, a client at a drug rehab facility may have a mental or physical health disorder that interferes with their addiction recovery. While it’s possible to address these issues, they can complicate recovery to unknown or unexpected depths.
Companies and people promising success are like the boisterous traveling salesmen of the past that would go from town to town in extravagant wagons advertising elixirs that could ‘cure’ any ailment. Your wellbeing didn’t matter to them, they just wanted you to buy their product. At the end of the day, placing your trust in companies like those will waste your time, money, and energy.
So What Should I Do?
Just like a person suffering from substance abuse, the best thing you can do is consult an accredited professional to evaluate your situation. Digital marketing companies know that there are a lot of elements that can affect results. Professional companies will be honest with you about your circumstances and what you need to improve, which will put you on the right track towards successful results.