Content marketing has undeniably taken over the digital marketing space. Never before has the demand for creative, original content been so high. And as an addiction treatment marketer, you’ve noticed.

For example, 576,000 websites are built every day.¹ Each and every one of them needs content. There are an estimated 600 million blogs on the internet that post about 7 million articles daily.² All of them need content. See where we’re going here?

Addiction Treatment Content Marketing is for You!

The need is clearly great, but the actual content creation? That’s another story. Ask any content creator and they’ll tell you that consistently putting together engaging, authentic content is difficult. In fact, nearly a third of marketers rank creating original content as a top marketing challenge.³

In today’s content-obsessed marketing world, addiction treatment content marketing has never been more important. Here’s why.

1. Google Likes Authenticity

For most marketers, regardless of industry, the goal of every digital marketing campaign is generating more leads. The more leads you have, the more opportunities to convert prospects into customers or clients. And when it comes to your digital marketing efforts, the way to generate leads is by attracting Google’s attention.

Google exists to provide searchers with the most helpful information tailored specifically to their search query. For the average website, Google is responsible for 57.8% of all user traffic.⁴ Facebook is the second highest lead generator, coming in at around 5.2% of user traffic.

To determine what information will be most useful for the searcher, Google’s algorithm combs through the vast number of indexed websites and returns a list of options for the searcher to select from. Addiction treatment content marketing provides a unique opportunity to maximize the number of your pages Google indexes. The nature of creative content lets you take advantage of ranking factors like quality, links, and keywords. For example, websites with blogs have 434% more indexed pages and earn 55% more visitors than websites without.⁵

Why? Because the more pages you have, the more likely Google’s web crawlers will find you and return your site as the answer to a search query.

2. Define Your Brand

A major benefit of creating original content is that it allows you to express your treatment center’s unique identity, purpose, and mission in an easily approachable format. Creating and consistently posting original content helps you build trust with current and prospective patients. This not only helps you set expectations for your patients, but builds your brand.

When you’re writing blog articles, creating social media posts, or filming a success story video, you have a chance to appeal directly to your ideal client. When you successfully connect with that person, your center becomes more memorable.

Research shows that 90% of the data transmitted by the brain is visual, so make sure your branding uses original images and videos in all your content marketing.⁶

3. Attract Attention

For addiction treatment center marketers, creating successful campaigns is about more than just increasing ROI. The better your content marketing strategy, the more likely you are to reach people in crisis who need your services. Your ability to get your name in front of someone with a substance abuse disorder can mean the difference between life and death.

The stakes here couldn’t be higher, which is why you need to prioritize authentic, creative content to catch the attention of your prospective patients. With 70% of marketers actively investing in content marketing, there’s a good chance the treatment center across town is already creating original content.⁷

4. Original Content Works

If the first three reasons aren’t enough to demonstrate the value of original content, we have one more very important final point. Original content works.

Take blogging, for example. When a company has a blog, they receive 67% more leads per month than comparable companies that don’t.⁸ The more website pages and original content you have, the more Google’s crawlers have to work with!

A long list of leads is great, but do they actually become clients? Absolutely. Leads from original content marketing convert at 14.6% compared to a 1.7% conversion rate offered by traditional marketing methods.⁹ That means that the more people engage with your treatment center’s original content, the more likely they are to choose your program when they’re ready to seek help.

Interested in creating a content marketing strategy for your addiction treatment center but not sure how to get started? Dreamscape Marketing can help. Contact us at 888.307.7304 to schedule a strategy session.

 

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