To better gauge the success of lead generation, Dreamscape Marketing utilizes CallTrackingMetrics to lead calls into your senior living CRM. This tool works to deliver clear information that verifies how successful the marketing initiative is and whether it’s achieving desired goals regarding lead generation and admissions.
You can map agents in your CTM call queue to a user profile (the CallTrackingMetrics agent) so that as calls are routed to each agent in the queue, those calls are associated to the correct Salesforce user right away.
Mapping CTM Call Data
Every telephone call in CTM has details associated with it, including the following:
- Call recording
- Caller’s phone number
- Landing URL
- Call length
Rather than those going into your senior living CRM in the standard format, you may want to map those fields to custom objects you can set up in your account.