Senior Living Call Tracking and Dashboarding Software
Phone calls are the bread and butter of lead generation for senior living communities. They’re the perfect opportunity to start a conversation with a concerned family member or a senior citizen that knows they’re in need of a little extra support in their daily routines. Of course, the goal of each incoming call is to turn that conversation into an admission to your senior living community. Getting there can be complicated, though. Fortunately, with call tracking software, you can gain valuable insights into what’s working and what’s not with your senior living community’s marketing strategy. Dreamscape Marketing can set you up with our favorite senior living dashboarding software to get you started on tracking all of your phone calls, figure out who’s calling you, and where they heard about you.
Find Out Who’s Calling, From Where
With a tool called CallTrackingMetrics, we can gain a range of insights from your calls. It’s so much more than caller ID. With call tracking, you’ll know instantly if an incoming call is from an existing lead or a brand new caller. The tool also records and archives conversations so that you can look back on all of your interactions with a potential client or their family.
Call tracking can also tell you where someone is calling from, both geographically and virtually. You’ll have information on their locality as well as where they got your number, whether it was from organic search engine optimization, paid search efforts, a social media marketing campaign, or a more traditional channel like a print ad. This makes it much easier to understand how each section of your overall marketing strategy is contributing to overall performance, and where you may need to make adjustments in various campaigns to get better results.
Use Recorded Calls as a Resource
Recorded calls are great for looking back on past interactions with a specific client to refresh your memory. In addition, they can also be a fantastic training tool for your reception team. Analyzing what elements successful calls have in common can help you reinforce good habits. Alternatively, looking at what went wrong in unsuccessful calls is an opportunity to hold trainings and improve performance. Senior living call tracking software can help you understand what your team is good at and what they need to work on to get you more admissions.
On top of that, you may find that you’re missing some calls — do you have an unresponsive staff member, or is one of your staff members so busy that they can’t answer all calls at all times? Not only can call tracking provide insight into how you can improve marketing efforts, but can give you a lot of insight into business operations as well.
Know What’s Working
Installing call tracking on the website for your senior living community is almost a necessity in this age of data-driven marketing. For example, the number of calls that originate from organic search can tell you how well your SEO efforts are performing — whether you’re targeting the right audience with your messaging, or whether you’re ranking for certain terms that may not actually be a part of your strategy (which can inform edits you might want to make to the content on your website). Maybe you’re not getting as many calls from your paid search efforts as you were expecting, and you need to tweak your campaigns to increase performance. Having records of who’s calling and the sources that they’re calling from makes it much simpler to know where you need to make adjustments or reshuffle your resources.
The Dream Team will be with you every step of the way through these business decisions, of course. We’ll walk you through the data, what it means, and help you make the best decisions for the health of your senior living community and the business you’re building around it.
Utilize Your Data with Senior Living Call Tracking Software
On top of a world-class SEO strategy, Dreamscape Marketing’s award-winning team will set you up with senior living call tracking software to get the most out of your phone calls. Give Dreamscape a call today at (877) 958-9180 to get started with a custom senior living dashboarding software setup.