Content Marketing Trends
Quality Websites Require Relevant Content
Authentic, human-centered content is essential in helping your brand be seen, considered, and trusted. Dreamscape Marketing will make sure that your brand is defined by content that’s meaningful to seniors and their families. We’ll make sure that they view your senior living community in the best possible light.
Your staff is dedicating their lives to helping senior citizens live happy, healthy lives. Dreamscape can help your brand reflect this steadfast commitment by implementing user experience (UX) concepts for optimal page layout and by creating content that demonstrates your commitment. So when people view your website, social media feeds, and any other piece of branded content, a profound message of hope and understanding needs to shine through.
How Do Consumers Get Attached to Brands?
Consumers develop attachments to brands in many of the same ways they develop attachments to people; your content is your personality. The two most important factors in helping people develop a relationship with your brand are competence and warmth.
Dreamscape can help establish your brand as an expert in the field; people need to know that you know what you’re doing. Explaining familiar concepts in a respectful, innovative way helps to establish competence with your audience. Helping your audience fill in gaps in their understanding without being overbearing will establish your organization as a competent member of the senior living community.
When people read your content, they are desperately looking to find an answer to this question: “Will my loved one be in good hands here?” It is no longer good enough to tell readers that your staff is caring; Dreamscape can help you show them. Our writers are intimately familiar with the process of finding a senior living community for a loved one. We know the questions families ask, and we know how to answer them.
Content Marketing Trends Matter
Digital content is one way to build positive brand impressions for your senior living community. But content marketing and SEO strategies in the healthcare field are not just about writing popular blog posts. Search engines are more likely to display your content to an audience with similar interests, meaning that your rankings will improve if your website’s content mirrors your viewers’ search results. That means that providing relevant, authentically helpful content will improve Google’s opinion of your business. Modern content requires both maintenance and data analysis. If you already have Google Analytics installed, this is a great first step. If not, our Dream Team is happy to help.
We’ll include a wide array of content on your website, covering important topics that matter. Key components of our assisted living content marketing strategy include the following:
Landing pages are critical for bringing in web traffic, and as a result, new residents. They discuss the ways that your community provides accommodations and delivers healthcare services. Landing pages explain the levels of care that you provide, amenities in your community, and the overall quality of life that residents can expect. These pages represent your overall brand and provide a place to position your community over our competitors. Of course, we’ll make sure that people in your market know that you’re there for them.
Blogs have proven to be crucial for providing meaningful, educational content to your target audience. Blog posts round out the reader’s understanding of your message. Quality blog posts set you apart, establishing you as a forward-thinking leader in the senior living industry. Unique blog content keeps seniors and other family members engaged. It also provides SEO for your senior living community that other pages won’t be able to achieve. In addition, blog posts can provide a wealth of long-tail keywords and keyword variations that we wouldn’t normally include in the core pages of your website. A modern keyword strategy enhances your site’s visibility in search and draws in more traffic, giving you more chances to convert those visitors into qualified leads.