Quality SEO Results Rely on Strategically Created Content
Quality Websites Require Relevant Content
Dreamscape Marketing will make sure that your brand is defined by content that’s meaningful to seniors and their families. We’ll make sure that they view your senior living community in the best possible light.
Our content experts reliably deliver compelling writing that meets your needs, ensuring that your website conveys your message effectively and ensures that you rank in search results for key topics related to the industry. The objective of this senior living content creation is clear: to convince the reader to take the next step and contact your community.
We’ll include a wide array of content on your website, covering important topics that . Key components of our assisted living content marketing strategy include the following:
Landing pages are critical for bringing in web traffic, and as a result, new residents. They discuss the ways that your community provides accommodations and delivers healthcare services. Landing pages explain the level of care that you provide, amenities in your community, and the overall quality of life that residents can expect. These pages represent your overall brand, and provide a place to position your community over our competitors. Of course, we’ll make sure that people in your market know that you’re there for them.
Blogs have proven to be crucial for providing meaningful, educational content to your target audience. Blog posts round out the reader’s understanding of your message. Quality blog posts set you apart, establishing you as a forward-thinking leader in the senior living industry. Unique blog content keeps seniors and other family members engaged. It also provides SEO for your senior living community that other pages won’t be able to accomplish, as blog posts can provide a wealth of long tail keywords and keyword variations that we wouldn’t normally include in the core pages of your website. This enhances your site’s visibility in search and draws more traffic in, giving you more chances to convert those visitors into qualified leads.
Infographics are a proven method of intimating facts, numbers, and statistics to prospective residents and their families. Dreamscape will create unique, custom infographics that serve to integrate your corporate branding as well as put forth a compelling image to your target audience. These infographics generally contain high-level research and statistics, giving them a good chance of being picked up and shared by industry professionals. This leads to organic backlinking opportunities which further increase SEO strength and establish you as an authority and thought leader in the senior living space.
When you do something like hire new doctors, therapists, hospitality or clinical staff, your community is making an important change that should be shared with your clients through press releases. Additionally, announcing new amenities or building expansions are an exciting way to keep your audience engaged. In fact, press releases are a proven way to connect with your target market. Keeping your readers in the loop is an important way to maintain contact and ensure people stay on your waiting or futures list. Traditional measures such as press releases can be a vital aspect of any assisted living content marketing plan.
General Marketing Materials
In addition to online materials, Dreamscape Marketing can help produce brochures and informational booklets to bolster your senior living content marketing strategy. Thought your site will contain all of the information a potential resident could need, many people — especially older adults — appreciate having something to physically take home and read. When people find your website and visit your community, you’ll want to be sure to provide them with materials that they can bring home to read at their own leisure, or pass along to loved ones.
Senior Living Content Marketing
Consistent, compelling senior living content marketing will make your facility a success. If you’re interested in learning more about senior and assisted living content marketing, then call Dreamscape Marketing at 888.307.7304 today.