Quality SEO Results Rely on Strategically Created Content

Quality Websites Require Relevant Content

man works on senior living content marketing

Authentic, human-centered content is essential in helping your brand be seen, considered, and trusted. Dreamscape Marketing will make sure that your brand is defined by content that’s meaningful to seniors and their families. We’ll make sure that they view your senior living community in the best possible light.

Your staff is dedicating their lives to helping senior citizens live happy, healthy lives. Dreamscape can help your brand reflect this steadfast commitment by implementing user experience (UX) concepts for optimal page layout and by creating content that demonstrates your commitment. When people view your website, social media feeds, and any other piece of branded content, a profound message of hope and understanding needs to shine through.

How Do Consumers Get Attached to Brands?

Consumers develop attachments to brands in many of the same ways they develop attachments to people; your content is your personality. The two most important factors in helping people develop a relationship with your brand are competence and warmth.

Competence

Dreamscape can help establish your brand as an expert in the field; people need to know that you know what you’re doing. Explaining familiar concepts in a respectful, innovative way helps to establish competence with your audience. Helping your audience fill in gaps in their understanding without being overbearing will establish your organization as a competent member of the senior living community.

Warmth

When people read your content, they are desperately looking to find an answer to this question: “Will my loved one be in good hands here?” It is no longer good enough to tell readers that your staff is caring; Dreamscape can help you show them. Our writers are intimately familiar with the process of finding a senior living community for a loved one. We know the questions families ask, and we know how to answer them.

Our content experts reliably deliver compelling writing that meets your needs, ensuring that your website conveys your message effectively and ensures that you rank in search results for key topics related to the industry. The objective of this senior living content creation is clear: to convince the reader to take the next step and contact your community. We’ll include a wide array of content on your website, covering important topics that matter. Key components of our assisted living content marketing strategy include the following:

Landing Pages

Landing pages are critical for bringing in web traffic, and as a result, new residents. They discuss the ways that your community provides accommodations and delivers healthcare services. Landing pages explain the levels of care that you provide, amenities in your community, and the overall quality of life that residents can expect. These pages represent your overall brand and provide a place to position your community over our competitors. Of course, we’ll make sure that people in your market know that you’re there for them.

Blogs

Blogs have proven to be crucial for providing meaningful, educational content to your target audience. Blog posts round out the reader’s understanding of your message. Quality blog posts set you apart, establishing you as a forward-thinking leader in the senior living industry. Unique blog content keeps seniors and other family members engaged. It also provides SEO for your senior living community that other pages won’t be able to accomplish, as blog posts can provide a wealth of long-tail keywords and keyword variations that we wouldn’t normally include in the core pages of your website. This enhances your site’s visibility in search and draws more traffic in, giving you more chances to convert those visitors into qualified leads.

Infographics

Infographics are a proven method of intimating facts, numbers, and statistics to prospective residents and their families. Dreamscape will create unique, custom infographics that serve to integrate your corporate branding as well as put forth a compelling image to your target audience. These infographics generally contain high-level research and statistics, giving them a good chance of being picked up and shared by industry professionals. This leads to organic backlinking opportunities, further increasing SEO strength and establishing you as an authority and thought leader in the senior living space.

Press Releases

When you do something like hire new doctors, therapists, hospitality, or clinical staff, your community is making an important change that should be shared with your clients through press releases. Additionally, announcing new amenities or building expansions is an exciting way to keep your audience engaged. In fact, press releases are a proven way to connect with your target market. Keeping your readers in the loop is an important way to maintain contact and ensure people stay on your waiting or futures list. Traditional measures such as press releases can be a vital aspect of any assisted living content marketing plan.

General Marketing Materials

In addition to online materials, Dreamscape Marketing can help produce brochures and informational booklets to bolster your senior living content marketing strategy. Though your site will contain all of the information a potential resident could need, many people — especially older adults — appreciate having something to physically take home and read. When people find your website and visit your community, you’ll want to be sure to provide them with materials that they can bring home to read at their own leisure or pass along to loved ones.

Senior Living Content Marketing

Consistent, compelling senior living content marketing will make your facility a success. If you’re interested in learning more about senior and assisted living content marketing, then call Dreamscape Marketing at 888.307.7304, or contact us online today.