Our SEO Campaign Will Get Your Non-Profit Organization the Recognition it Deserves
In the world of digital marketing, Search Engine Optimization (SEO) is the bread and butter. It is the artful and strategic coordination of content and research to make sure your website ranks higher than others for relevant search terms in Google. For your non-profit organization, this means improving outreach and finding the individuals who need you the most. As a Google-certified partner, Dreamscape Marketing specializes in SEO for nonprofits.
As your partner in SEO, we’ll make sure that we cater our strategy to match the needs of your non-profit organization. Whether you’re looking to reach out to people who are in need of your services or you want to spread the word about your organization’s mission, our SEO engineers will develop the perfect tagging strategy for you.
SEO and SEM and PPC, Oh My!
When you begin your venture into SEO for nonprofits, it may seem daunting. Digital marketing savvy individuals throw around a lot of buzzwords like SEM, PPC, lead generation, and paid search. However, for the average person, these words may seem like a bunch of gibberish. What do they all mean for non-profit SEO?
Search Engine Marketing, or SEM, is the umbrella under which all search engine-related strategies fall. SEM is at the core of what Dreamscape does. Our team has comprehensive knowledge of the ins-and-outs of SEM through years of experience and practice. Furthermore, we keep up to date on all the latest trends and changes with Google so your organization can stay ahead of the curve.
Pay-per-click, or PPC, and paid search are both parts of the paid aspects of SEM. Unlike SEO, which relies on organic leads and content marketing, paid SEM techniques require a different type of strategy. Luckily, our paid search team primarily consists of former Google employees, so they have comprehensive experience in this type of digital marketing.
All of these terms and techniques have many layers to them. When you’re looking to begin non-profit SEO for your organization, rely on the Dream Team to guide you through it.
What Goes Into SEO for Nonprofits?
When you work with Dreamscape Marketing, we’ll sit down with you to identify your goals for your organization’s SEO campaign. We understand that every organization is different, so we’ll tailor your strategy, web design, and campaign to suit your needs. You can rest assured that every decision will be made with your organization’s brand, mission, and goals in mind.
SEO affects everything we do for your organization. From web design and content to paid search and call tracking metrics, we consider your SEO campaign goals in everything. When individuals find your organization through this campaign, they’ll find an easily accessible, well-organized, and aesthetically pleasing presentation of your non-profit.
Let the Dream Team Raise Your Non-Profit to the Next Level
There’s nothing better than helping the people who need you the most. However, you can’t reach anyone if they can’t find you. Make your organization easy and straightforward to find with the help of Dreamscape Marketing’s SEO for nonprofits. Contact us today at 888-307-7304 to learn more.