The world of advertising on the internet is vast and diverse. There are many different types of advertising and ways to help your non-profit rank in Google. However, trying to understand all of these and determine which is right for your company can be overwhelming. Let Dreamscape Marketing be your guide for non-profit Pay Per Click campaigns.
What Is Non-Profit Pay Per Click?
Have you ever Googled something and certain websites appear at the very top as ads? These are Pay Per Click, or PPC, pages. These ads push your website to the very top of the page, but they cost money to maintain.
Let’s say you’re a non-profit drug addiction treatment organization and you want your website to rank for “non profit drug rehab.” When you buy time for that keyword, it’s like an auction. Then, once you have that KW, you set a budget based on how much time you want to spend in that space.
You only pay for this ad space when someone clicks on your link, hence Pay Per Click. However, once your budget for the day runs out for this KW, your page returns to its normal ranking. Keywords vary in how much they cost per click depending on how popular they are. Therefore, if you have a more niche audience, you might have better luck with an affordable PPC campaign.
PPC vs. Organic Strategies
Both non-profit Pay Per Click and organic SEO are essential to a successful campaign. At Dreamscape Marketing, our SEO and PPC experts can help you determine what combination of SEO and PPC your organization needs. Our team comprises of experts directly from Google’s AdWords department, so you know you’re working with people who know what they’re doing. Furthermore, every member of the Dream Team is fully certified in AdWords. So, regardless of who you work with on the team, you can rest assured that they will know what to do.
The Dream Non-Profit PPC Campaign Team
When you work with Dreamscape Marketing, we become your partner in helping your organization grow. Whether you want to work with an aggressive PPC strategy or a more steady SEO campaign, our team will work with you to determine what’s best for your organization.
As Google’s exclusive premier partner, we have demonstrated expertise with Google AdWords, delivered on and sustained client growth, and met Google’s requirements for activity and spending. In this industry, this is a title only awarded those at the top of their game.
In addition to our non-profit PPC campaign services, we also offer:
Make the decision that will put your organization at the top of Google’s search results (literally) and work with the Dream Team today. To begin your journey toward a broader online presence, call us today at 888-307-7304.