Supplement Your Digital Marketing Campaign Using PPC
Search engines like Google offer ad space right at the top of the first search engine results page (known in the biz as a SERP). These ads appear above the top organic search results and are the first things seen on those pages by search users. Running a pay-per-click campaign for your elective medical practice can help you not only get in front of more of your target audience’s eyes but also get them to click through to your site and convert into actual business.
Enhancing your search results with PPC is an effective way to diversify your internet marketing campaign. Unlike organic search results, you’re able to have more control over the messaging that users see when they search specific keywords and have a better chance at providing eye-catching content for them to interact with. Businesses that take advantage of PPC campaigns can also see a boost in their organic search results, as more traffic to your site and more engagement with your content will lead to more positive ranking signals to search engines. Dreamscape Marketing has over 15 years of experience in the healthcare practice marketing industry and has a wealth of experience in using paid campaigns to help boost organic results. We’ll ensure that your website appears in searches based on the most relevant keywords pertaining to your industry.
Medical Practice Pay-Per-Click Marketing
The aggressive bid structure of Google Ads has steadily increased the cost of PPC. Since it’s essentially an auction system, rapidly growing business sectors have experienced a 2–3% increase in monthly costs for the same traffic. Though PPC is an effective ad strategy, it can’t stand alone as a digital strategy and needs to be supplemented with organic optimization efforts. While the organic strategy is ramping up, however, PPC is an excellent supplement to business development during the initial stages when you need quick results. PPC becomes less important once the healthcare SEO campaign starts to produce results, but it’s still important to maintain a presence to keep traffic and conversions. After about three to six months, organic results may start to outperform the paid campaign. At Dreamscape, we’ve fine-tuned our landing pages, ad copy, and keyword research process during our 15+ years of experience working with a broad range of businesses in the medical field. We know how to create high-converting ads and target hyper-localized markets.
Generally speaking, PPC is a more expensive cost per lead—but, when executed well, there are cost efficiencies that can come with having a highly optimized campaign. Running a concurrent paid search campaign also benefits your organic strategy.
Quality Score, AdRank, and Cost Efficiencies for Your Medical Practice PPC Campaign
To understand more about the cost efficiencies that come with a highly optimized PPC campaign for your medical practice, it’s important to understand Quality Score and AdRank. Quality score is a score that is assigned to a particular ad based on the ad group containing relevant keywords, the ads within that group also containing those keywords, and those same keywords being present on landing pages that the ads are pointing to. We operate all of our campaigns in a streamlined fashion where each ad group is broken out by relevant keywords, ads, and landing pages, which helps to increase click-through and conversion rates, all of which boost Quality Score.
To determine AdRank, Google multiplies your bid for a particular keyword by the Quality Score assigned to that keyword (based on the factors above). With a high AdRank, you can decrease your bids for keywords and still rank in the top 3 ad spots within a SERP and drive down the overall cost per conversion and the cost for the campaign.
The team at Dreamscape has a wealth of experience specifically managing medical practice PPC campaigns. We know what keywords we want to target and how to write the most effective content for ads and landing pages. This ensures high click-through and conversion rates.
Learn More About Medical Practice PPC Marketing
Running a PPC campaign for your elective medical practice will quickly generate calls and interest from potential patients if done correctly. However, many people try to go at this alone without professional help. At Dreamscape, our team has the training and experience to ensure we reach your ideal target patients more effectively, with the right messaging to get them clicking through to your site and converting into qualified leads.
Elective medical practice pay-per-click can take your business to the next level with an online advantage over your competitors. We also offer healthcare media production and healthcare website design services. For more information about our services, contact Dreamscape today at 888.307.7304.