Small Business PPC Campaigns Can Put Your Website Above the Competition
Google and other search engines provide ad space right at the top of the first page of search results. These ads are viewed before scrolling down to the main results. Pay-per-click (PPC) increases the frequency at which your site is seen as a sponsored ad and increases traffic to your web page. PPC is also incredibly cost-effective, as you pay for each click rather than a blanket cost to show the ad. Strengthening your search results with PPC is a proven way to diversify your online marketing campaign. Small businesses that take advantage of PPC will also appear more often in the main search results. Dreamscape Marketing leverages internet traffic analytics to enhance your search results. We’ll make sure that your website appears in searches based on the most relevant keywords that pertain to your small business industry. If you’re in need of small business PPC campaign management, Dreamscape can help you navigate this aspect of digital marketing.
You won’t rely on your small business PPC campaign forever. The idea is that, eventually, your search engine optimization (SEO) campaign will be independent in terms of small business ranking on search engine results pages (SERPs). As you get started, you can amplify your online presence and capture an audience with a PPC campaign. Reach out to Dreamscape Marketing today to learn more.
What Small Businesses Need to Know About PPC Campaigns
Google Adwords has an aggressive bid structure. This has resulted in steadily increasing PPC costs. Since it closely resembles an auction system, fast-growing sectors such as local food production have experienced a 2–3% increase in monthly PPC costs with no noticeable increase in traffic. PPC doesn’t stand on its own as a strategy, but it’s an excellent supplement to customer development during the early phases. The importance of small business PPC campaigns begins to fall once an SEO campaign starts to produce results. A well-designed and executed SEO strategy will begin to outperform the paid search campaign within three to six months.At Dreamscape Marketing, we’ve fine-tuned our PPC landing pages during our 10+ years of experience working with small businesses. We know how to target your local market with high-converting ads that appear on SERPs and enhance your companies viability. If your small business is ready to move past the competition, you need our small business SEO and PPC services.
Long-term paid search is a more expensive cost per client. However, it’s still a necessary channel and can be leveraged effectively with the right process put in place. Dreamscape Marketing intends on bolstering your SEO campaign within six months. Our experience has proven that improved organic search ranking is the best method for improving your visibility and converting site visitors into customers. When you rank on Google, we want you to stand out from the rest. Highlighting the unique qualities of your small business is the best recipe for success.
Creating the Most Effective PPC Campaign for Your Small Business
An effective PPC campaign starts with getting to know your company and your goals. Dreamscape Marketing will analyze the web traffic you’re currently capturing and where it comes from as we begin to create a plan. PPC optimization involves:
- Specific keywords – We’ll identify the keywords that will have the biggest return on investment.
- Clear calls to action – Your PPC landing pages will include calls to action that readers can’t ignore.
- Data analysis – We’ll pivot if the data indicates that your small business PPC campaign needs to go in a different direction.
PPC can make a difference for your small business. For small business PPC campaign management, reach out to Dreamscape Marketing today.
Small Business PPC Campaign Management from Dreamscape Marketing
Dreamscape Marketing is a full-service digital marketing company. We understand how crucial an online presence is for your small business. With over a decade of experience in SEO and small business marketing, Dreamscape has what you need.
Just a few of the services we offer to small businesses include:
- Small Business Marketing Services
- SEO (Search Engine Optimization) for Small Business
- Small Business Content Marketing
- Small Business Website Design
- Small Business Website Hosting
- Small Business Mobile Solutions
- Small Business Branding Services
- Small Business Media Production
- Small Business CRM
- Small Business Call Tracking and Dashboarding Software
Dreamscape Marketing is ready to take on the SEO responsibilities of your company and put your mind at ease. It all starts with an effective small business PPC campaign that will bolster your visibility immediately. A solid pay-per-click campaign will be the building block to your success on a digital platform. Trust the team that has done it before and has the digital marketing consultants to help guide you through the SEO process.
Your small business pay-per-click campaign can help you reach potential customers more efficiently. Furthermore, small business PPC management will ensure this campaign continues to grow and adjust to digital trends. For more information about our small business SEO services at Dreamscape, contact us today at 888.307.7304.