Dental Designs of Maryland is a two-location dental practice in Maryland providing general, cosmetic, and pediatric dentistry services to patients in Hanover and White Marsh. They originally came to Dreamscape Marketing to create new sites that would showcase their stellar reviews, leading-edge technology, and expertise in tackling complex cases. Their goal was not only to bring their online presence to life but to connect with new patients and build a strong web presence in their local area.
Dreamscape put together a comprehensive plan to redesign the Dental Designs of Maryland – White Marsh site and to build a completely new website for Dental Designs of Maryland – Hanover. One highlight of their sites is their use of vibrant brand colors. Our design team created a site that used a strong pink with light blue and black accents to bring their brand to life in a bold way, with a chevron pattern that subtly creates a feeling of forward momentum. Their people-focused site also uses photos of their actual dentists, staff, and locations to create a personal connection with site visitors. Blocks on the home pages of each site call out important facts for each location.
In addition to building new sites, Dreamscape also crafted an SEO campaign to increase their presence in local search engine results. We wrote unique content, optimized existing copy, and conducted link-building and engagement strategies in order to make sure that new patients could find them easily.
Since launching their sites, Dental Designs of Maryland has seen an impressive increase in organic visits. Their White Marsh site has seen consistent growth in organic traffic since the redesign, and their newly launched Hanover site has seen a 63% growth in organic traffic in just the first half of 2023, with 80% of those being new users.