All I Need is the Internet to Generate My Sales Leads. I Will Be Able to Fire My Sales Team.

two people argue over Internet Marketing Myth #12Your website is a valuable aspect of your business, but it’s only one of many moving parts that keep the engine running. Yes, a user-friendly website will decrease buying friction and help to get potential customers to the next level.

However, nothing can take the place of human interaction. Real people who are knowledgeable and influential are necessary to close sales—just as much as your website. It’s a symbiotic relationship between your website and your salespeople. They need each other to be successful.

Although the internet frequently is the cheapest source of new leads for you over the long-term, no one channel or strategy will garner total success for your business.

Some myths are dangerous because they want us to do things that are clearly not in our best interest. Don’t be fooled.