Executive Experience & Accomplishments:

  • 12 years of executive level sales recruiting, methodology, training, and support
  • 24 years of executive level experience in Interactive/Digital Marketing
  • Proficient in Return-On-Investment reporting techniques and benchmark metrics for cost-per-action marketing campaigns
  • Expertise in online & offline Lead Generation
  • Developed proprietary Dreamscape SEO Weighting Algorithm ™ to accurately estimate labor required for SEO campaigns based on the competitive nature of a brand within its industry
  • Developed proprietary analytics system: continuously increases the efficiency of paid search advertising with multivariate and offline sales metrics over time
  • Developed strategies and full service marketing & promotion deliverables on dozens of strategic branding and marketing campaigns in 27 industries and counting
Web Development

PHP, MySql, ASP, ASP.net, SQL, HTML, HTML5, Java, Javascript, JQuery, ActionScript, C#, CSS, Objective-C, Python, Ruby on Rails, Mootools

Mobile Development

Mobile Websites, Mobile Applications: iPhone, iPad, Android phone/tablet, Windows, Blackberry

Software Expertise

All versions: PC / MAC, MS Office, SalesForce CRM, Zoho Apps, Acrobat, After Effects, Illustrator, Photoshop, Cinema4D, Flash, Final Cut Pro, Dreamweaver, Poser 3D, Fireworks, Premiere, Content Management Systems (Expression Engine, WordPress, Sitecore, ColdFusion, Drupal, Joomla, *custom), E-Commerce Systems (Interspire, Magento, Shopify, *custom), AutoCAD, Appcelerator, Alterion (Social Monitoring), Google Analytics, Google Adwords, Peoplesoft, Hyperion, Essbase, nVision, Monarch, Retrieve, Quickbooks

Production Expertise
  • Video direction, setup, lighting, scripting, filming, editing, formatting
  • 3D texturing, animating and rendering for a variety of broadcast productions
  • 2D animation and compositing
  • Marketing promotions including TV advertisements, plasmas, interactive touchscreens, video boards and jumbotrons
  • Photography
  • Audio Editing and custom composition
  • Motion graphics design for broadcast commercials, banner ads, and online training tools
  • Creation of various show opens, bumps, closes and lower third’s
  • Developed original designs, pitches, layouts and concepts for multiple broadcast and print projects
  • Motion graphics for offline media.
  • Flash/graphic design for e-mail campaigns, trade ads, web layouts, mobile apps, landing pages
  • Promotional events with 50+ staff members, corporate, sports marketing, press