PPC can put your website above the competition as a sponsored result
Google and other search engines provide ad space right at the top of the page. These ads appear over the top search results and are viewed before scrolling down to the main results. Pay-Per-Click increases the frequency at which your site is accessed. Strengthening your search results with PPC is a proven way to diversify your online marketing campaign. Small businesses who take advantage of PPC will also appear more often in the main search results. Dreamscape Marketing leverages internet traffic analytics to enhance your search results. We’ll make sure that your website appears in searches based on the most relevant keywords that pertain to your industry.
Pay-Per-Click won’t stand on its own as an online marketing strategy.
Google Adwords has an aggressive bid structure. This has resulted in steadily increasing PPC costs. Since it closely resembles an auction system, fast growing sectors such as local food production have experienced a 2–3% increase in monthly PPC costs, with no noticeable increase in traffic. PPC doesn’t stand on its own as a strategy, but it’s an excellent supplement to customer development during the early phases. The importance of PPC begins to fall once the SEO campaign starts to produce results. The SEO strategy will begin to outperform the paid search campaign within three to six months. At Dreamscape Marketing, we’ve fine-tuned our landing pages during our 10+ years of experience working with small businesses. We know how to target your local market with high-converting ads.
Long-term paid search is a more expensive cost per patient. It’s still a necessary channel and can be leveraged effectively. Our experience has proven that improved organic search ranking is the best method for improving your visibility and converting site visitors into customers.