Senior Living Call Tracking and Dashboarding Software
Phone calls are the bread and butter of senior living communities. They’re the perfect opportunity to start a conversation with a concerned family member or a senior citizen that knows they’re in need of a little extra support. Of course, the goal of each incoming call is to turn that conversation into an admission. Getting there can be complicated, though. However, with senior living call tracking software, you can gain valuable insights into what’s working and what’s not with your strategy. Dreamscape Marketing can set you up with our favorite senior living dashboarding software to get you started.
Find Out Who’s Calling, From Where
With a tool called CallTrackingMetrics, we can gain a range of insights from your calls. It’s so much more than caller ID. With call tracking, you’ll know instantly if an incoming call is from an existing lead or a brand new caller. The tool also records and archives conversations so that you can look back on all of your interactions with a potential client or their family.
Call tracking can also tell you where someone is calling from, both geographically and virtually. You’ll have information on their locality as well as where they got your number, whether it was from organic or paid search or a more traditional channel like a print ad. This makes it easy to understand how each portion of your marketing efforts is performing, and where you may need to make adjustments.
Use Recorded Calls as a Resource
Recorded calls are great for looking back on past interactions with a specific client to refresh your memory. However, they can also be a fantastic training tool for your reception team. Analyzing what elements successful calls have in common can help you reinforce good habits. Alternatively, looking at what went wrong in unsuccessful calls is an opportunity to improve. Senior living call tracking software can help you understand what your team is good at and what they need to work on to get you more admissions.
Know What’s Working
Above all, senior living call tracking software is an excellent tool for getting a snapshot of the health of your marketing initiatives. For example, the number of calls that originate from organic search can tell you how your SEO efforts are performing. This information makes it much simpler to know where you need to make adjustments or reshuffle your resources.
The Dream Team will be with you every step of the way through these business decisions, of course. We’ll walk you through the data, what it means, and help you make the best decisions for the health of your senior living community.
Utilize Your Data with Senior Living Call Tracking Software
On top of a world-class SEO strategy, Dreamscape Marketing’s award-winning team will set you up with senior living call tracking software to get the most out of your phone calls. Give Dreamscape a call today at (888) 307-7304 to get started with a custom senior living dashboarding software setup.