Showing 1–12 of 16 results

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4 Marketing Lies You Could Do Without

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They float around marketing departments and in conversations with clients they serve. Once told, they settle in and become accepted as true. But they aren’t. They are lies… lies told to addiction treatment facilities or the lies that detox or rehab centers actually tell themselves. Left unchallenged, they will fester and wreak havoc on your marketing budget and ultimately, your admissions.

No one wants to admit these are lies, of course. They are very useful to many marketing firms and in-house marketing departments. To make them more palatable and acceptable, lies are given apolite and acceptable name: conventional wisdom. But the fact remains that these lies get trotted out as genuine business knowledge. It’s time to protect your addiction treatment facility against
any and all marketing lies.

In its experience of working with hundreds of addiction treatment facilities across the country, Dreamscape Marketing has observed many marketing lies in play. This whitepaper will address some of the most common ones.

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Breaking Down Google’s Algorithm Into Two Words

$9.99 $0.00

Breaking Down Google’s Algorithm Into Two Words

This presentation breaks down Google’s algorithm into two words that can help you refine your digital marketing focus.

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Building Equity Value in Your Digital Assets

$9.99 $0.00

Building Equity Value in Your Digital Assets

How addicts, their family members, alumni and partners all perceive the quality of a treatment program is primarily a function of the programs digital presence. Instead of fighting this trend, addiction treatment facilities can embrace this change and profit from it, saving lives in the process.

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CEO vs. CMO Smackdown: How to Set Goals, Budgets, and Evaluate Marketing Dollars from Both Perspectives

$9.99 $0.00

CEO vs. CMO Smackdown: How to Set Goals, Budgets, and Evaluate Marketing Dollars from Both Perspectives

Whether you are an executive in finance or marketing, this presentation will help you understand the investment potential of marketing budgets.

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Don’t Hire A One Trick Pony

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Learn why your marketing ‘expert’ cannot compete on all fronts!

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Earth, Wind, & Fire – True Business Intelligence From Your Marketing, EMR, Billing and Beyond

$9.99 $0.00

Earth, Wind, & Fire – True Business Intelligence From Your Marketing, EMR, Billing and Beyond

Business intelligence is a buzzword that gets thrown around in many companies. However, that doesn’t mean everyone completely understands the term. Let’s be very clear about exactly what business intelligence is because it’s very much at the core of what makes your business a success. Business Intelligence, also known as BI, is a fancy term for the strategies and technologies that companies use based on the data that they have collected. Rather than rely on intuition or anecdotal evidence, business intelligence empowers a company by providing historical, analytical and predictive “snapshot” of a company’s operations at any given time. For an addiction treatment facility, for example, this data can point to everything from what web content drives phone calls to how many phone calls lead to conversions to whether the center is billing efficiently.

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Google is No Longer a Given: Relevant Content is King!

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Google is No Longer a Given: Relevant Content is King!

Learn how to identify key market opportunities online to become a content marketer and thought leader that will directly yield admissions.

You will also learn how to navigate the digital marketing landscape for strategic planning to stay effective and relevant for the next 1-3 years.

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How to Spend Your Marketing Dollars on Anything But Marketing

$9.99 $0.00

Discover how to focus your efforts and budgets to achieve optimal growth for your business. Download this recording of the webinar led by Dreamscape Marketing CEO, Dan Gemp. 

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Marketing as an Investment – Not a Cost

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Marketing as an Investment – Not a Cost

The answer is simple, one makes you money and the other costs you money, which type of marketing does your company do?

A marketing cost can be defined as any expenditure involving marketing dollars whose value is consumed the moment it’s paid for. Whether you’re purchasing an ad, paying for a Google click, or attending a trade show, any value generated by that expenditure begins and ends when the money is spent. True, there may be some residual value. For example, you may help your brand awareness if it’s an ad or leads at a trade show. However, the benefits end there.

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Owned Marketing Vs. Rented Marketing: How to Compound Your Marketing Dollars

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Owned Marketing Vs. Rented Marketing: How to Compound Your Marketing Dollars

Learn which marketing channel best fits your current business model.

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Surviving the Squeeze – Rising Costs and Decreasing Payouts

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Surviving the Squeeze – Rising Costs and Decreasing Payouts

Running a business in the addiction treatment industry is truly hard work as competition and regulation increase exponentially.

There may be an epidemic level of potential patients that are in need of your service, but how can you best reach them and more importantly, how can you do so in the most cost-effective way?

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The Black Sheep of Healthcare: Behavioral and Mental Health

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The Black Sheep of Healthcare: Behavioral and Mental Health

Is it fair to call behavioral and mental health the black sheep of healthcare? It is tough to say but most
people who work in this industry would probably answer with a resounding, “yes.”

Dreamscape Marketing has worked in the behavioral and mental Health space since 2009. In that time, we’ve built effective relationships with hundreds of addiction treatment centers and have seen quite plainly that it’s harder than ever to market mental health services in such a complex, unregulated and non-standardized environment. As stigma in the public perspective dilutes, and consumer education increases alongside advocacy efforts, awareness of corruption and weak treatment programs abounds.

We have identified a number of areas where the behavioral and mental health space faces challenges largely unique to this industry that present unique challenges for maintaining a healthy brand and marketing effort.