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10 Reasons Why SEO is Like an Addiction Treatment Program

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10 Reasons Why SEO is Like an Addiction Treatment Program

It’s a scenario every one in an addiction treatment center dreads: patients come in highly motivated to overcome their addiction. Then, they drop the bombshell question, “Can you guarantee my results?”

The doctors and staff members wince, knowing that they will have to patiently explain that in addiction treatment, there are no guarantees. Relapse is a very real possibility, and patients need to stick with it, despite any setbacks that may occur. Yet, these same drug rehab centers often expect guaranteed results from a digital marketing company for their SEO needs. That’s when the company has to sit you down and give you essentially the same speech that you give patients every day. So, like your patients, you just need to understand that there is no “one-size-fits-all” solution that will always work.

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10 Things You Should Know Before Answering the Phones at a Drug Rehab Center

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10 Things You Should Know Before Answering the Phones at a Drug Rehab Center

Successful marketing is the crucial starting point of a process that leads to admissions for the drug rehab center. Dreamscape Marketing clients routinely report increases in calls to be anywhere from 15% to 150% after we have increased the SEO value of their websites. Yet, productive marketing efforts can be seriously compromised if the calls are not handled effectively by the drug rehab center.

Before the calls come in, rehab centers must ask themselves the following vitally important questions:

  • Are we prepared to handle the potential volume of calls that this marketing may generate?
  • Are our staff members adequately trained to successfully convert these calls into admissions?
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Building Equity Value in Your Digital Assets

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Building Equity Value in Your Digital Assets

How addicts, their family members, alumni and partners all perceive the quality of a treatment program is primarily a function of the programs digital presence. Instead of fighting this trend, addiction treatment facilities can embrace this change and profit from it, saving lives in the process.

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Hospitality Meets Healthcare in Addiction Treatment Marketing

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Hospitality Meets Healthcare in Addiction Treatment Marketing

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How Massive Changes on Google’s Horizon Will Affect Addiction Treatment Marketing

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How Massive Changes on Google’s Horizon Will Affect Addiction Treatment Marketing

Google’s recent series of algorithm changes and updates, and how those changes will impact the constantly shifting trends in addiction treatment.

This presentation will show you how to identify new technology and changes from Google.

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Latest Impact Google Changes are Having on the Field

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Latest Impact Google Changes are Having on the Field

Addiction treatment is one of just four businesses that are now filtered through a customized algorithm built by Google in an effort to prevent consumers from being funneled into fraudulent or illegal schemes. As the search engine giant continues to work with industry leaders on improving protocols, treatment centers are wondering how SEO is changing and how they can rise above the digital noise. The presenter will offer practical tips for what leaders must do to maintain an ethical, effective digital marketing presence that truly conveys the quality and compassion of their treatment programs.

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Search Engine Marketing in Addiction Treatment: Planning for the Rising Costs of Google™ Adwords

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Search Engine Marketing in Addiction Treatment: Planning for the Rising Costs of Google™ Adwords

How do you succeed in a world of ever increasing online advertising costs?

It is estimated that only about 5-10% of all internet traffic is attributable to paid search, while 50-60% is attributable to organic search. Organic searches are results from a search engine that appear because of their relevance to the search terms.

Digital marketing campaigns that do not have an organic search component are exposing themselves to an auction based, cost inflation scheme in which prices will rise based on demand. In addition, three key words that are frequently used by companies in the addiction treatment industry (Rehab, Recovery and Treatment) continue to be among the top 20 most expensive key words in Google AdWords advertising.

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The Black Sheep of Healthcare: Behavioral and Mental Health

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The Black Sheep of Healthcare: Behavioral and Mental Health

Is it fair to call behavioral and mental health the black sheep of healthcare? It is tough to say but most
people who work in this industry would probably answer with a resounding, “yes.”

Dreamscape Marketing has worked in the behavioral and mental Health space since 2009. In that time, we’ve built effective relationships with hundreds of addiction treatment centers and have seen quite plainly that it’s harder than ever to market mental health services in such a complex, unregulated and non-standardized environment. As stigma in the public perspective dilutes, and consumer education increases alongside advocacy efforts, awareness of corruption and weak treatment programs abounds.

We have identified a number of areas where the behavioral and mental health space faces challenges largely unique to this industry that present unique challenges for maintaining a healthy brand and marketing effort.

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The Stigma is No Longer Around Addiction As A Disease, Rather, Around Addiction Treatment

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When stigma and addiction are mentioned in the same sentence, conversations always center around the stigma people have concerning addiction itself and the pre-conceived ideas that they may have about individuals who abuse drugs and alcohol. However, there’s another stigma that drug rehab facilities aren’t particularly anxious to discuss… the stigma around addiction treatment itself.

The stigma around addiction treatment certainly has its roots in the stigma associated with addiction itself. People often don’t want others to know they’re addicted or that they have a family member struggling with addiction. Accompanying that thought, in most cases families and individuals also don’t want anyone to know that they had to seek treatment for it. The shame of addiction is a very real part of the disease and keeps too many people from seeking treatment sooner. This shame has, in recent times, been transferred to the treatment of the disease of addiction as well.

Addiction treatment stigma, separate from the stigma surrounding addiction itself, is shaped by a number of factors. It would be appropriate for drug rehab centers to consider the following in order to communicate more effectively with potential patients and help create the best possible public perception of addiction treatment services.

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Top 13 Internet Marketing Myths in Addiction Treatment

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Top 13 Internet Marketing Myths in Addiction Treatment

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Top 7 Overlooked – But Essential – Marketing Tactics in Addiction Treatment Marketing

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Top 7 Overlooked – But Essential – Marketing Tactics in Addiction Treatment Marketing

With so many different marketing tactics to explore, how do you ensure you’re correctly allocating your marketing budget to reach your business goals?

You may feel that you already have your marketing efforts in order, but speaker Dan Gemp will identify seven tactics that are guaranteed to maximize your spend while accelerating your business growth.

This webinar will explore internal marketing’s impact on external marketing efforts and supply attendees with the digital marketing tactics needed to get their business to the first page of search engine results.

Learning Objectives:

  • Describe how brand perception impacts digital marketing via reviews and reputation online
  • Review ways to balance earned, owned and paid media tactics in your digital marketing strategy and increase traffic to your website
  • Discuss how to leverage short-term and long-term marketing tactics to build your online credibility
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Treatment Trends & Market Mayhem: Recap of 2017 and What’s Coming in 2018

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Treatment Trends & Market Mayhem: Recap of 2017 and What’s Coming in 2018

Behavioral healthcare is an ever-evolving world, but how do you keep up? With widespread changes in regulations, state laws, facility ownership, new center closings/openings, and private equity valuations, as well as continual fluctuation in marketing channels (AdWords), now is the time to discuss how to navigate your operations for 2018. Avoid the FBI raids, task forces, and marketing constraints that will impact the industry this year and beyond through this webinar on trends and market mayhem.