Search Engine Optimization (SEO) Campaign
Your dental practice website will rank higher after our SEO campaign
Search Engine Optimization (SEO) is a proven method for increasing your website’s Google ranking. Our SEO campaigns focus on the search terms that convert visitors into patients at your office. We understand the sales process that occurs online when people are looking for a GP, ortho, OMS, perio, endo or prosth practice. Dreamscape Marketing has a comprehensive understanding of the sales process that takes place online when people are seeking a dentist. As a Google-certified partner, Dreamscape Marketing knows that a majority of people searching for a dental practice want to know if their health insurance will be accepted. Dreamscape Marketing also knows that the economy and the emergence of dental service organizations (DSOs) has made competition for patients more intense than ever.
Dreamscape Marketing engineers customized SEO by implementing our tagging strategy to match the sales process. We also generate a high volume of unique content.
In the world of search engine ranking, a website must have unique content. We’ll create original blogs, infographics, landing pages, memes, videos, animated graphics and press releases. We make sure that our content targets important keywords, cities and counties. Amenities, healthcare options and the benefits of need-based and elective treatments are also prominently discussed. Google prefers to see frequent posts of new and unique content. Potential patients prefer to see content that’s relevant to them. A solid marketing plan addresses both needs. For example, a patient searches for the following term:
“Is there a dental practice in Baltimore County that accepts my Carefirst health insurance for a tooth extraction?”
If the content on your website mentions dental practice, Baltimore County, tooth extraction and Carefirst health insurance, it will definitely rank well for this search term. Once people click your link in the search results, we’ll make sure that our advanced design will show them all the other information they need. With their questions answered by your site, they’re highly likely to reach out to you.
The most integral and difficult piece of the SEO puzzle involves Trackbacks. Trackbacks refer to the number of outside websites that link back to your site. Today’s marketing agencies usually have a collection of business directories, but Dreamscape Marketing stands apart from the competition. We have developed lasting relationships with bloggers who offer us another channel to post our striking infographics and quality videos, leveraging their readers and followers who will share them. We have a unique edge here as well. This distribution channel is automated without appearing irrelevant or bogus.
Search Engine Marketing (SEM), Pay Per Click (PPC) and more…
Online marketing can be overwhelming for dental practices trying to stay ahead of the technology curve.
Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC), Paid Search and Lead Generation – these are the main strategies used to get websites to the very top of a search engine page.
Dreamscape Marketing expertly applies these strategies, fully taking advantage of the secret algorithms that search engines use to identify relevant websites. We’ll leverage these techniques to the fullest, ensuring that your site gets the maximum exposure to your dental practice’s target customers.
SEO (Search Engine Optimization) is a process of intentional content creation. It greatly increases the likelihood that your potential patients will discover your site when using their preferred search engine. It’s critical that your dental practice shows up at the top of the first page of search results. Our analytics clearly show that most people won’t move beyond the first page of search results, even if they are looking for something specific.
Dreamscape Marketing will increase your website’s ranking on search engines. We’ll make sure that your site contains the content and information that the search engine’s algorithm is looking for. These algorithms search for:
- Modern Design and Layout
- Targeted Keywords
- Inbound link volume
- Unique content
People need to be able to find you quickly and easily through major search engines. We analyze the words they’re using to find you and other sites like yours. Dreamscape Marketing will appropriately place these words into the content on your dental practice’s website. Potential patients will find you easier, giving you a significant lead over your competitors.
When established internet sites start linking to your GP or specialist website, your search engine credibility begins to surge upward instantly. This is the goal of an SEO campaign. Increasing the volume of inbound links (also known as backlinks) that point to your website is a proven method of ensuring that your website will be clicked before that of the competition. We stand apart from our competitors because we have developed a network of quality web presences that will help to turn your site into a trusted source for search providers. Think of backlinking like a subtle form of online name-dropping. It increases your credibility by association with a respected presence.