Search Engine Optimization (SEO) Campaign
The science (and art) of getting your addiction treatment website to rank higher
Search Engine Optimization (SEO) is the science (and art) of getting your addiction treatment website to rank higher in Google for the search terms that convert into leads for admissions. Dreamscape Marketing has a comprehensive understanding of the sales process that takes place online when people are seeking treatment. As a Google-certified partner, Dreamscape Marketing knows that nearly 86% of people searching for treatment want to know if your facility accepts their health insurance carrier. People also search with geographic terms like a city or state. The trend that Dreamscape Marketing has observed is that as the drug rehab industry starts to become better known, people are becoming aware of the many options available to them. As a result, competition for patients has become more intense among facilities.
What Do Potential Patients Search For?
The way Dreamscape Marketing performs SEO is not only by making sure our tagging strategy matches the sales process, but also by generating a massive amount of unique content.
The various pieces of content we create are blogs, landing pages, infographics, memes, videos, press releases and animated graphics. We write our content to target insurance groups, different substances, states, cities, symptoms and modalities. Google prefers to see a lot of new content that is frequently posted. Potential patients, however, likes to see content that relates to them. A good marketing plan satisfies both requirements. For example, the consumer may be searching for a “treatment center in South Florida that specializes in heroin that accepts Aetna health insurance.” If we create and upload content that covers heroin, South Florida and Aetna health insurance, the website will invariably rank well. Due to our enhanced user experience, they will be able to find all the other information they may need to make the decision to call.
Another integral aspect of SEO—and most likely the most difficult part—is the number of websites linking back to your website. Every marketing agency has a collection of easy business directories, but what Dreamscape Marketing has acquired over the last few years are relationships with bloggers that are in recovery themselves. They allows us to post our great infographics & videos so their readers & followers then share them. What also makes us unique is we have automated the distribution channel without incurring spammy.
Search Engine Marketing, Pay Per Click and more…
Digital marketing can be overwhelming for addiction facilities that try to stay in front of the technology curve.
Search Engine Marketing (SEM), Search Engine Optimization (SEO), Pay Per Click (PPC), Paid Search and Lead Generation are strategies designed to keep websites at the very top of a search engine page.
Dreamscape Marketing carefully exploits these strategies to fully engage the secret algorithms that search engines employ to identify websites and make sure your site is creating maximum exposure to the right customers for your treatment facility.
SEO (Search Engine Optimization) is the process by which you increase the chances of someone discovering your site while using a search engine. It’s crucial that your facility appears at the top of a search results page because analytics clearly demonstrate that most people won’t spend very much time clicking past the first few pages just to find you.
Dreamscape Marketing can help you increase your ranking on sites. How? By ensuring your site has the information that the search page algorithm is searching for, such as:
- Web design and layout
- Keyword targeting
- Inbound link development
- Paid search features
It’s important for your customers to be able to find you quickly and easily when searching online. By evaluating what words they use to find you and sites like yours, Dreamscape Marketing can appropriately sprinkle these words throughout the content on your addiction treatment website. This allows potential patients to find you easier, which puts you in front of your competitors.
When established websites link to your addiction treatment website, you instantly gain more credibility with search engines. The result: your SEO is improved. The more inbound links (or backlinks) your website acquires, the better chance your website will be clicked before your competitors’. We know enough quality web presences to turn your site into a trusted source for search engines. It’s sort of like name-dropping, but with a great deal more subtlety.