Your addiction treatment center’s brand is more than just your name and logo. It’s also the strategy behind your identity and the treatment services you provide.
Dreamscape Marketing’s dedicated team will diligently work with you to create the identity you want to project and design the right messaging to promote your brand.
Specific services include:
- Logo Design
- Service Naming
- Messaging & Key Differentiators
- Employee / Brand Interaction
Your brand tells potential patients in a very precise way who you are and what you do. Dreamscape Marketing helps make sure this branding process is done correctly.
What’s your brand? Should you be known as a holistic facility? Is your location a big draw for patients? Is your variety of amenities a big factor in admissions? Does all of this get communicated to your potential patients or their loved ones? Dreamscape Marketing will help you identify your brand and craft messaging that tells your customers who you are and what they can expect from your treatment facility.
What Is Branding?
According to Jeff Bezos, founder of Amazon.com
Dreamscape Marketing performs an initial branding audit, which is a critical procedure for determining how your treatment center is perceived. This also allows us to flesh out a clear vision of the current position of your brand and its desired destination. The outcome of this “brandstorm” process is a flood of ideas and clear awareness of the brand. The following topics are discussed via established questionnaire:
- Overall Goal of Branding
- Unique Selling Points
- Overall Business Goal
- Common Industry Misconceptions / Fears
- Corporate Vision
- Target Markets
- How the Brand Alleviates Misconceptions & Fears
- Visual Identity
Branding Process & Messaging Goals:
- On-site interviews with key department heads
- Overall analysis of state of the brand based on conversations
- Brand promise statement
- Key differentiator analysis
- Unique messaging to specific targets (client, family, professional, etc.)