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Avoiding A Duplicate Content Penalty What is duplicate content? Does it matter whether it’s accidental or if others are copying and pasting your content on their websites? For many small business owners of websites, these are very important questions. However, the biggest question of all should be, why is duplicate content bad for SEO? The…
Small businesses must battle to stay visible online. It was true before the pandemic and it’s especially true now. Your SEO game must be at its best in order for your business to succeed. How to choose an SEO company for your small business is one of the most important decisions you have to make…
Understanding the role of SEO in online reputation management strategy is key to future growth and profitability. Through the careful coordination of content and search engine results pages, it’s possible to achieve SEO reputation management. Your online reputation begins the moment someone Googles your company’s name. The first pages that pop up say a lot…
Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address, and phone number) is closely associated with call tracking for a good reason.…
Every commercial website has to take advantage of SEO in order to achieve a good Google ranking. On-page SEO is a big part of that. However, it’s not the only part. You also need an excellent off-page SEO strategy if you expect to get the kind of Google ranking you’re aiming for. To create an…
The year 2020 will be known for a lot of things. It was the year of the pandemic. A year where America lived how to work remotely. A year where a lot of us quickly became experts at Zoom meetings. What many people may not have realized is that 2020 was also the year that…
We aren’t out of the pandemic just yet. However, we are getting close to the end stage of this life-changing situation. As mass vaccinations become available to the general population in the next couple of months, now is the time to start thinking about post-pandemic marketing. Business reopening strategies must roll out in the right…
As we consider the topic of small business ranking factors, it’s important to keep in mind that people spend the majority of their disposable income very close to their homes. That’s why local SEO figures so prominently in any serious discussion of SEO strategy for small businesses. Local SEO—What It Is & Why It’s Important…
Your marketing efforts may be good, but what can you do to make them incredible? With over 15 years of experience, Dreamscape works with a number of different organizations to strengthen branding, increase web traffic, and drive more conversions. Believe it or not, the process is more science than art. There are very specific steps…
The right keywords greatly influence the success of your website. Therefore, keyword research is an essential high-return activity that can’t be ignored. Learning keyword demand in your market helps you learn not only what terms and phrases to use, but it also makes it easier to understand your customers and their unique needs. Remember that…
