Digital marketing team reviewing addiction treatment center client's website

Is Your Addiction Treatment Center’s Website Costing You New Patients?

Ever think about all the services you outsource to successfully run your addiction treatment center? You hire a landscaping company to manage the grounds, an accounting firm for the taxes, a law office to do the legal work—so what about your marketing? Many addiction treatment centers have staff members who’ve taken on different aspects of…

increase your behavioral health website conversion rate

How to Boost Your Behavioral Health Website’s Conversion Rate

The average healthcare business invests up to $10,000 to create a website,1 not including the cost of routine monitoring, maintenance, and updates. Ideally, your website is the equivalent of a big, shiny brochure, successfully beckoning new clients to your door. Given that over 60% of people look for healthcare,2 including addiction treatment, online, you’ll be…

Patient working with therapist

Psilocybin: Demystifying Magic Mushrooms and Their Therapeutic Potential

When was the last time you thought about psychedelic drugs? Well, if you’re anything like millions of people who bought and read Michael Pollan’s 2018 book, How to Change Your Mind, you may be thinking about them a lot more than usual. In 2019 alone, there was an exponential growth in both public interest and…

digital marketing planning session

Does Your Addiction Treatment Center Have a Strategic Digital Marketing Plan?

Plans. Love them or hate them, plans are an essential component of successfully supporting an addiction treatment center. You probably have contingency plans, continuity plans, health plans, plans to make plans. So. Many. Plans. Why do we plan? Well, there are a fair amount of people who enjoy planning precisely, often down to the last…

signpost-consistency trust reliability

Why You Need Transparent Advertising When Marketing Your Addiction Treatment Center

When a new patient comes to your door, they’re probably at or very near rock bottom. Up until the point you meet them for the first time, they’ve made many mistakes and are caught in the downward spiral of addiction. As a result, they come to you broken, scared, and sometimes wholly alone. They are…

cultural competence is key in addiction treatment

Why You Need Cultural Competence in Addiction Treatment

Nearly 21 million Americans are affected by at least one addiction, but only 10% ever receive treatment.1 That percent shrinks to less than 1% for minorities.2 And, since March 2020, the COVID-19 pandemic has served only to make this problem worse.3 Substance use disorders aren’t limited by race, ethnicity, or any other measurable demographic factor.…

Drug Rehab Marketing

4 Factors Influencing Substance Use Trends

With nearly 18 million Americans struggling with at least one addiction, the need for substance use assistance is considerable. Any ethical method of increasing your drug rehab marketing reach can be a valuable tool in getting your message to those who need you. One way of magnifying your marketing power is identifying the factors influencing…

Woman receives education in addiction treatment marketing

The Importance of Education in Addiction Treatment Marketing

Explaining to someone with an addiction how drugs work may not seem like a great SEO strategy for getting people into your treatment center. However, education in addiction treatment marketing can help draw in users that you wouldn’t expect, potentially leading to more conversions for your treatment facility. Step 1: Admitting There’s a Problem Many…