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Every reputable retirement community wants to employ ethical senior living marketing. Unfortunately, unethical practices are often used by outside marketing companies, and they do harm. Ethical marketing permeates everything from your advertising to your website design.An unethical marketing technique is one that decreases the ability of seniors to find high quality retirement living options. Unethical…
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Now more than ever, CCRCs and life plan communities rely on their websites to drive people to their sales offices. However, what makes a website effective for retirement facilities? Senior living community web development depends on many factors to create a great website. Some are obvious. Others are not. One of the most important components…
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CCRC marketing determines how successful your community will be. It has a strong influence on whether you maintain full occupancy or whether you constantly struggle with trying to fill empty apartments. This point was brought home to us recently when we noticed a large CCRC feature seniors prominently playing board games in their marketing materials.…
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Is your assisted living marketing working as well as it should? Does your website produce the results you need? Your answers determine the success (or failure) of your marketing efforts.As each day passes, more and more seniors are on the internet. One survey finds that 55% of seniors use the web to research health and…
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Right at this moment, your retirement community website could be in jeopardy and you don’t even know it. Why? Because you may not actually own your life plan community domain name (even if you assumed you did). Sadly, this happens to many types of businesses all the time. The culprits are unethical marketers who take advantage…
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The prospects for retirement community marketing have never been better. Baby boomers are retiring in record numbers—10,000 turn 65 each day. This trend will continue for the next dozen years or so. Unlike any generation before them, baby boomers are the ideal residents for an independent lifestyle retirement community. Your competitors probably know this. But…
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How important is competitor research? Even if you’re not using your competitors’ strategies, knowing what they are can help your organization in the long run. This is particularly true when it comes to their on and off page SEO tactics. If you’re curious about how you can get a leg up in your industry, it’s…
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“Page Not Found.” Users hate to see those three words whenever they’re searching for something on the web. From a business perspective, having your custom 404 page pop up shouldn’t be a part of your conversion rate optimization strategy. What is a 301 redirect, and how can you avoid users rage-quitting a session on your website?What…
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Congratulations! Your website gets a ton of traffic. Your pages show up on the first page of SERPs. Everything seems great… until you realize that those pages aren’t converting. You may be in need of a conversion rate intervention. What is conversion rate optimization, and how can you use it to turn those eyeballs into…
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You can be the most knowledgeable carpenter, mechanic, business owner, or SEO expert in town. However, it’s hard to truly be the best unless you have the tools to do the job. Effective Google Product Management is vital for SEO gurus. Learn how Google Management impacts SEO.How Google Management Impacts SEOWhen it comes to running…
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