5 Steps to Shortening the Sales Cycle for Senior Living Communities
As of last year, there are 54.1 million Americans over the age of 65.1 While that may feel like a never ending stream of new resident opportunities, you still have to
Segment, Target, Position: Marketing Strategy Focused on Both Audience and Services
Ever hear the term “target marketing”? You probably have, because it’s an effective approach to reaching an online audience—which is what every business needs to do. Target marketing is a
The 6 Most Important Factors for Ranking High in Local Search for Dental Practices
Local search is one of the most important aspects of SEO. Today, 97% of people who use online search1 are looking for a local business. And every day, 1.6 billion
Investing in Psychedelics: Why Venture Capitalists are Supporting the ‘Shroom Boom
You’re in behavioral health, so using psychedelic drugs to treat conditions like PTSD, OCD, anxiety, depression, and addiction isn’t news to you. But what may surprise you is the business
Naloxone: Why It’s Needed and How Your Addiction Treatment Center Can Help
Drug misuse has been increasing since the start of the COVID-19 pandemic in 2020. You can see this in just a few notable figures: 100,306—the number of documented drug overdoses1 in
6 Effective Marketing Strategies for Senior Living Communities
The goal of every marketer, whether they’re marketing sneakers or private jets or porcelain veneers, is to deliver the right message to the right audience to inspire a desired outcome.