The Internet Never Got A Shutdown Order: You Don’t Need PPP, You Need PPC (and SEO)

The Internet Never Got A Shutdown Order: You Don’t Need PPP, You Need PPC (and SEO) The world turned upside down… That’s a good way to describe what’s happened in the era of the coronavirus pandemic. Businesses shut down for months, people sequestered in their homes with nowhere to go, jobs lost… It has all…

E-A-T and SEO

The Importance of E-A-T for SEO in 2020

What is E-A-T? E-A-T stands for expertise, authoritativeness, and trustworthiness and was introduced by Google in 2018. Google discusses these three signals in-depth in its Quality Raters’ Guidelines. A document designed to help webmasters understand how Google rates websites and best practices for SEO, design, content, and much more.   A big misconception in the…


Improvise, Adapt, and Overcome: Reconnecting Addiction Counseling Through Covid-19

We’ve all experienced the effects Covid-19 has had on businesses in every industry—sending leadership scrambling to adapt business models and remain productive amid shelter-in-place quarantines and social distancing directives. Like everyone in the healthcare field, addiction treatment centers have had to make a number of adjustments to keep patients and staff safe while keeping their…


The 4 Digital Connections Addiction Treatment Centers Can Make Today To Serve Patients Through Covid-19

The coronavirus pandemic has shaken our normal, perhaps for some time to come. Many addiction treatment centers are understandably concerned about falling admission rates. Keep in mind, however, many people still want to pursue addiction treatment in these trying times. You just need to adapt and meet them where they are. How each addiction treatment…


Coronavirus (COVID-19) Impact on SEO

Coronavirus Impact on Healthcare Industry Websites As we all adapt to this “new normal” in the wake of the COVID-19 or Coronavirus outbreak its effects have reached further than your local grocery stores. The Coronavirus Pandemic has had drastic effects on the search behavior of consumers and thus the traffic, ranking and performance of websites…


The Value of Social Media Through Social Crisis

How addiction treatment centers should develop their social media voice now, to weather the storm, and prepare for brighter days ahead. Today we find ourselves in a time of great uncertainty both personally and professionally. The coronavirus pandemic has thrown all aspects of our personal and professional lives into chaos. As medical professionals and business…

small business marketing tips during coronavirus

Small Business Marketing in the Time of COVID-19

Across America, small businesses are struggling. Many are shuttered due to stay-at-home or shelter-in-place orders with the rise of the coronavirus pandemic. Those that are operational are having a difficult time getting foot traffic into stores, or are finding themselves having to adjust to new safety protocols and no-contact service. Whatever the case that you’re…

doing math on how to adjust your marketing budget for coronavirus

How to Adjust Your Marketing Budget During a Crisis

During uncertain economic times, one of the first budgets to be reduced or cut by a large number of companies is the marketing budget. While there is some logic in doing this — especially when consumers have less disposable income to spend — what often goes overlooked is the opportunity to get ahead of the…

assisted facility marketing coronavirus

Assisted Living Facility Marketing Through The Coronavirus Pandemic

The country and the world as a whole are facing uncertain times with the rise of the COVID-19 pandemic. Vulnerable populations, especially senior citizens, are seeking ways to stay safe and healthy with the invisible dangers surrounding them. As a result, senior living communities and assisted living facilities face difficult business challenges in terms of…