omnichannel marketing

What Is Omnichannel Marketing? What Does It Mean for Small Businesses?

In recent years, omnichannel marketing for small businesses has become increasingly important. But what is omnichannel marketing exactly? Basically, it’s a way of spreading your brand presence across several online and offline platforms. Online channels would include your website, social media and email while offline channels include things like events.  The idea is that you…

pay per click marketing

Pay Per Click Marketing: More Than Just Google Ads

Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a comprehensive marketing program. Many companies leap into PPC campaign management, hoping to harness instant results and ride the results all to the bank. It’s just…

small business SEO

Budgeting for Small Business SEO Services

Every small business must be prudent when making decisions about an SEO budget. In doing so, a larger question is raised: how should you approach small business SEO in general? Small business marketing is all about managing limited budgetary resources. Therefore, it’s essential to make sure you’re spending your marketing dollars wisely. Three Factors That…

web marketing agency

Are You Working With the Right Web Marketing Agency?

As a business with a website, you need to work with a web marketing agency. Now comes the hard part: deciding which one. That decision is getting harder and harder to make for a number of reasons. Separating an experienced web marketing agency from an amateur in his or her basement is becoming difficult. Geeks…

NAP consistency

Call Tracking & NAP Consistency: What You Should Know

Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address, and phone number) is closely associated with call tracking for a good reason.…

reviews for SEO

Exactly How Important Are Reviews for SEO?

Online reviews are important for the reputation of your business. That’s well known by most business owners these days. However, reviews for SEO are also important, which is something less well known. Although your website remains the single most important digital asset you own, how often people get there can be greatly affected by online…