SEO Myths

5 SEO Myths You Shouldn’t Fall For

Should your business be proactive about investing in SEO? As digital marketers, Dreamscape Marketing finds this question strange… as strange as asking if you should be proactive about eating food and drinking water. Both questions are about survival. You can’t survive without food and water, and your website can’t survive without an effective SEO plan.…

small business SEO

Budgeting for Small Business SEO Services

Every small business must be prudent when making decisions about an SEO budget. In doing so, a larger question is raised: how should you approach small business SEO in general? Small business marketing is all about managing limited budgetary resources. Therefore, it’s essential to make sure you’re spending your marketing dollars wisely. Three Factors That…

NAP consistency

Call Tracking & NAP Consistency: What You Should Know

Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address and phone number) is closely associated with call tracking for a good reason.…

healthcare marketing technology

Healthcare Marketing Technology Trends in 2021

Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…

local citations for dentists

Top 5 Benefits of Local Citations for Dental Marketing SEO

What exactly are local citations for dentists? How do they help your practice? How important are they to your website’s success? These are questions that dentists should be asking themselves. Also known as local business listings, citations are one way Google ranks your website. In short, citations are references to your practice’s name, address and…

addiction treatment SEO strategy

Addiction Treatment SEO: How to Win in a Highly Competitive Market

Your consensus is strongly affected by your addiction treatment SEO strategy. Everyone with a detox or drug rehab center knows this. Unfortunately, that creates an unusually competitive marketplace. With so many players, how is it possible to stand out? How is it possible to achieve excellent SEO results in such an environment? Digital marketing for…