dental office digital marketing

The 5 Biggest Dental Office Digital Marketing Mistakes

Why Great SEO Should Be Every Dentist’s Priority Dental office digital marketing involves many components working together to create success for your office. Are you experiencing the level of success you’d prefer for your marketing?  For solo and small group practices in particular, digital marketing offers opportunities to compete for new patients in a way…

role of SEO in online reputation management strategy

The Role of SEO in Your Online Reputation Management Strategy

Understanding the role of SEO in online reputation management strategy is key to future growth and profitability. Through the careful coordination of content and search engine results pages, it’s possible to achieve SEO reputation management. Your online reputation begins the moment someone Googles your company’s name. The first pages that pop up say a lot…

website structure for SEO

5 Ways to Create a Dental Practice Website Structure That’s Optimized for SEO

Your dental practice website’s structure matters for a variety of reasons. However, it’s your website structure for SEO that is a key determining factor for whether you get enough web traffic. Creating a website without SEO in mind is as unrealistic as working on a new patient’s teeth without consulting x-rays first. In other words,…

SEO Myths

5 SEO Myths You Shouldn’t Fall For

Should your business be proactive about investing in SEO? As digital marketers, Dreamscape Marketing finds this question strange… as strange as asking if you should be proactive about eating food and drinking water. Both questions are about survival. You can’t survive without food and water, and your website can’t survive without an effective SEO plan.…

small business SEO

Budgeting for Small Business SEO Services

Every small business must be prudent when making decisions about an SEO budget. In doing so, a larger question is raised: how should you approach small business SEO in general? Small business marketing is all about managing limited budgetary resources. Therefore, it’s essential to make sure you’re spending your marketing dollars wisely. Three Factors That…

NAP consistency

Call Tracking & NAP Consistency: What You Should Know

Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address and phone number) is closely associated with call tracking for a good reason.…

healthcare marketing technology

Healthcare Marketing Technology Trends in 2021

Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…