Marketing Retirement Communities – Can Your Website Compete?

The process of marketing retirement communities has changed a lot in the 2000s. Unfortunately, not every senior living community knows it. As a result, many facilities suffer lower occupancy than they should. Twenty years ago, marketing retirement communities meant reaching prospective residents in a well-established way. You used direct mail, ran print ads in the…

Senior Living Community Marketing – It Evolves Around Your Website

As the number of baby boomers retiring increases, senior living communities compete more heavily than ever for residents. Consequently, facilities are enhancing their amenities in an attempt to appeal to the discriminating tastes of baby boomers. One thing is certain: senior living community marketing depends heavily on an internet presence to reach seniors or adult…