3 Questions to Ask When Auditing Your Senior Living Website

Your website is a living, breathing part of your marketing plan. For most senior living marketers, their website is the bedrock of their promotional strategy and makes up most of their community’s digital footprint. Taking good care of this essential marketing asset is never easy. Cultivating quality content takes time, a lot of patience waiting…

Seniors looking at content on tablet

3 Undeniable Truths About Successful Senior Living Marketing in 2021

The “digital-pivot,” the “digital shift,” a “digital-first mindset” … these terms were suddenly thrust into our vocabulary in March 2020. Since then, they’ve been difficult to avoid and even more challenging to understand. At this point, you’ve probably seen first-hand that remaining competitive in 2021 requires you to engage digital marketing tactics. But do you…

Senior Living SEO

Weak SEO Strategy? Here’s How to Stop Losing New Resident Leads

New resident leads are the lifeblood to growing and sustaining senior facilities. For senior living communities, finding sources of new resident leads is a never-ending task. While you probably can’t eliminate the search altogether, you can make the process much, much easier. How? Search engine optimization. Search engine optimization, also called SEO, is a crucial…