senior living reputation management

Senior Living Reputation Management & How to Maintain It

Here’s a hard truth. At any given moment, people online can shape your reputation in a good way or a bad way. What can you do to keep your community’s image positive online? Without question, the answer is effective senior living reputation management. Based on our experience with hundreds of healthcare clients, Dreamscape Marketing recommends…

assisted facility marketing coronavirus

Assisted Living Facility Marketing Through The Coronavirus Pandemic

The country and the world as a whole are facing uncertain times with the rise of the COVID-19 pandemic. Vulnerable populations, especially senior citizens, are seeking ways to stay safe and healthy with the invisible dangers surrounding them. As a result, senior living communities and assisted living facilities face difficult business challenges in terms of…

What Is Senior Community Marketing

Like any local business, senior communities need solid marketing efforts behind them. In this age of information, and given the various types of senior living communities that exist, it’s important that your website is reflective of the level of care that you provide to your residents, as well as the environment they can expect to…

How to Utilize Google Analytics for Senior Living Websites

Do you understand enough about your web audience? Do you know what’s working on your senior living website and what isn’t? With Google Analytics for senior living websites, you can know the answers to both questions with some confidence. Google Analytics can empower you with a level of marketing level that would have been impossible…

Mobile Marketing for Senior Living

In a world gone digital, mobile marketing for senior living communities has become a necessity. What is mobile marketing for senior living communities exactly? It’s a digital marketing strategy that’s concerned primarily with the mobile devices that people use to access the internet. As strategies go, it’s fairly new. Certainly new enough that not every…

LeadingAge Annual Meeting and EXPO Conference 2019

LeadingAge Conference 2019 Annual Meeting and EXPO

Dreamscape Marketing understands the ins and outs of the growing senior living industry. Therefore, we’re excited to attend this year’s LeadingAge Annual Meeting and EXPO. This event gives us the opportunity to trade ideas with other leaders in the industry. It also allows us to share how we can help others in the aging services…

Google Analytics and Spam Proofing Your Senior Living Website

The stats for your senior living website may be giving you a false impression of who visits you. Actually, it could be a very false impression. What’s the problem? Web traffic that is actually spam. Essentially, these are worthless visits to your website. You could be excited about high web traffic that’s nothing more than…

nic fall conference 2019

NIC Fall Conference 2019

The National Investment Center for Seniors Housing and Care (NIC) is hosting their 2019 conference in Chicago, Illinois, from September 11-13. The NIC Fall conference 2019 is mostly intended for networking; you can meet with other senior living owners and operators to talk deals, opportunities, and exchange senior living marketing resources. This is also a…

Why Marketing Fails for Senior Living Communities

Effective marketing is essential for growing any type of company. Despite this, some businesses deal with marketing like an inconvenience. Some even view it as a somewhat unnecessary fixed expense. It should surprise no one that companies feeling this way don’t do well. When marketing fails for senior living communities, it’s bad news for the…