assisted facility marketing coronavirus

Assisted Living Facility Marketing Through The Coronavirus Pandemic

The country and the world as a whole are facing uncertain times with the rise of the COVID-19 pandemic. Vulnerable populations, especially senior citizens, are seeking ways to stay safe and healthy with the invisible dangers surrounding them. As a result, senior living communities and assisted living facilities face difficult business challenges in terms of…

What Is Senior Community Marketing

Like any local business, senior communities need solid marketing efforts behind them. In this age of information, and given the various types of senior living communities that exist, it’s important that your website is reflective of the level of care that you provide to your residents, as well as the environment they can expect to…

Mid-Atlantic Life Plan Conference 2019

The Mid-Atlantic Life Plan CCRC Marketing and Communication Symposium Conference will take place on September 18, 2019, at the Covenant Woods Retirement Community in Mechanicsville, Virginia. Come to this conference and meet some of the leaders in the assisted/senior living industry. Also, you will learn about everything from digital marketing techniques to budgeting to how…

Google Analytics and Spam Proofing Your Senior Living Website

The stats for your senior living website may be giving you a false impression of who visits you. Actually, it could be a very false impression. What’s the problem? Web traffic that is actually spam. Essentially, these are worthless visits to your website. You could be excited about high web traffic that’s nothing more than…

nic fall conference 2019

NIC Fall Conference 2019

The National Investment Center for Seniors Housing and Care (NIC) is hosting their 2019 conference in Chicago, Illinois, from September 11-13. The NIC Fall conference 2019 is mostly intended for networking; you can meet with other senior living owners and operators to talk deals, opportunities, and exchange senior living marketing resources. This is also a…

Why Marketing Fails for Senior Living Communities

Effective marketing is essential for growing any type of company. Despite this, some businesses deal with marketing like an inconvenience. Some even view it as a somewhat unnecessary fixed expense. It should surprise no one that companies feeling this way don’t do well. When marketing fails for senior living communities, it’s bad news for the…

Senior Living Community Social Media – How Active is Yours?

Marketing a senior living community in the past meant relying on traditional marketing methods like print and TV ads. Those days are long over because senior living community social media is now an indispensable aspect of the marketing mix. Just like everyone else, seniors are getting their information in different ways than before. Twenty years…