senior couple browsing the internet seated on couch

5 Reasons Your Senior Living Community Needs PPC Advertising

In 2019, companies across the globe spent 106.5 billion dollars on pay-per-click (PPC) advertising.1 By 2022, experts believe global PPC ad spend will reach $137 billion.2 These numbers say a lot, and perhaps the most glaring message is that businesses and organizations at every level are engaging PPC. But why? Internet advertising has come a…

marketing mental health services

Marketing Guidelines for Mental Health Providers

Marketing mental health services in the midst of a global pandemic is challenging. The need for mental health services is rising. The marketing plan for mental health professionals must adjust to this situation.  Multiple studies have shown us that the pandemic has been every bit as destructive to mental health as we could have imagined.…

behavioral health marketing

4 Great PPC Advertising Tips For Behavioral Health Marketing

Mental health treatment centers have a challenging mission. However, that challenge begins long before treatment begins. As part of your behavioral health marketing, you need to attract prospective patients to your website. That process begins with smart PPC advertising.  All marketing strategies for behavioral health require a vigorous PPC plan to work in tandem with…

addiction treatment consultant

5 Great Reasons To Hire an Addiction Treatment Consultant

The addiction treatment space is surely one of the most unique and challenging in the entire field of behavioral healthcare. Therefore, the role of your addiction treatment consultant and the marketing strategy they put in play is pivotal to increasing your admission rates. There are a lot of addiction treatment consultants out there. Unfortunately, not…

dental office digital marketing

The 5 Biggest Dental Office Digital Marketing Mistakes

Why Great SEO Should Be Every Dentist’s Priority Dental office digital marketing involves many components working together to create success for your office. Are you experiencing the level of success you’d prefer for your marketing?  For solo and small group practices in particular, digital marketing offers opportunities to compete for new patients in a way…

pay per click marketing

Pay Per Click Marketing: More Than Just Google Ads

Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a comprehensive marketing program. Many companies leap into PPC campaign management, hoping to harness instant results and ride the results all to the bank. It’s just…

ppc campaigns holidays

Should You Pause PPC Campaigns for the Holidays?

We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…

dental practice marketing

How to Drive New Patients to Your Dental Practice with Digital Marketing

Let’s be clear about a few things. Traditional marketing was the past. Digital marketing is a huge part of the present. Digital marketing will dominate the future. It’s that simple. Therefore, it’s important to drive new patients to your dental practice with digital marketing. Think of digital marketing as the great equalizer. Solo dental practices,…

telehealth digital marketing

Telehealth & Digital Marketing for Healthcare Businesses

When the pandemic arrived, it overturned norms in every industry, including healthcare. Suddenly, business as usual became an odd phrase. Consequently, telehealth and digital marketing for healthcare businesses is one of the main topics of discussion in the industry right now. Quarantines and social distancing altered how we communicate on a daily basis. In healthcare,…

google ads covid-19 relief

Google Ads COVID-19 Relief: What You Should Know

It’s no secret that small and medium-sized businesses have taken a significant hit during the coronavirus pandemic. Fortunately, there’s some help out there in the form of Google Ads COVID-19 relief. Google has committed to handing out $340 million in Google Ads credits to help small and medium-sized businesses with their PPC campaigns. At a…