dental office digital marketing

The 5 Biggest Dental Office Digital Marketing Mistakes

Why Great SEO Should Be Every Dentist’s Priority Dental office digital marketing involves many components working together to create success for your office. Are you experiencing the level of success you’d prefer for your marketing?  For solo and small group practices in particular, digital marketing offers opportunities to compete for new patients in a way…

ppc campaigns holidays

Should You Pause PPC Campaigns for the Holidays?

We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…

dental practice marketing

How to Drive New Patients to Your Dental Practice with Digital Marketing

Let’s be clear about a few things. Traditional marketing was the past. Digital marketing is a huge part of the present. Digital marketing will dominate the future. It’s that simple. Therefore, it’s important to drive new patients to your dental practice with digital marketing. Think of digital marketing as the great equalizer. Solo dental practices,…

telehealth digital marketing

Telehealth & Digital Marketing for Healthcare Businesses

When the pandemic arrived, it overturned norms in every industry, including healthcare. Suddenly, business as usual became an odd phrase. Consequently, telehealth and digital marketing for healthcare businesses is one of the main topics of discussion in the industry right now. Quarantines and social distancing altered how we communicate on a daily basis. In healthcare,…

google ads covid-19 relief

Google Ads COVID-19 Relief: What You Should Know

It’s no secret that small and medium-sized businesses have taken a significant hit during the coronavirus pandemic. Fortunately, there’s some help out there in the form of Google Ads COVID-19 relief. Google has committed to handing out $340 million in Google Ads credits to help small and medium-sized businesses with their PPC campaigns. At a…

doing math on how to adjust your marketing budget for coronavirus

How to Adjust Your Marketing Budget During a Crisis

During uncertain economic times, one of the first budgets to be reduced or cut by a large number of companies is the marketing budget. While there is some logic in doing this — especially when consumers have less disposable income to spend — what often goes overlooked is the opportunity to get ahead of the…

team discusses incredible marketing tips

Incredible Marketing Tips

Your marketing efforts may be good, but what can you do to make them incredible? With over 15 years of experience, Dreamscape works with a number of different organizations to strengthen branding, increase web traffic, and drive more conversions. Believe it or not, the process is more science than art. There are very specific steps…

What Is Senior Community Marketing

Like any local business, senior communities need solid marketing efforts behind them. In this age of information, and given the various types of senior living communities that exist, it’s important that your website is reflective of the level of care that you provide to your residents, as well as the environment they can expect to…

LegitScript verification

LegitScript Certification Process and LegitScript Certification Requirements for Rehab PPC

The LegitScript certification process is an industry standard requirement for addiction treatment centers to run paid search campaigns as of September 2017. Google dropped the hammer on addiction treatment center advertising to discourage unethical practices on the Google Ads platform. LegitScript is a third-party background check company hired by Google to regulate drug rehab centers…