healthcare SEO

What is YMYL and How Does it Apply to Healthcare SEO?

The world of healthcare SEO constantly changes. Sometimes, it’s difficult to keep up with the latest jargon. Here’s one many businesses probably haven’t even heard of: YMYL.   YMYL stands for “your money or your life.” Google apparently chose a drastic phrase to get a point across. Basically, YMYL sites and web pages are those that…

healthcare digital marketing agency

5 Benefits to Working With a Specialized Healthcare Digital Marketing Agency

Healthcare operators won’t have any trouble finding companies that want to do their digital marketing. However, if you don’t partner with the right healthcare digital marketing agency, you’ll regret it. Not every digital marketing firm is right for you. Even if a company enjoys a good reputation, it doesn’t mean that they know a thing…

SAMHSA on Google’s search banner

SAMHSA Helpline On Google Search Banner: A Good Thing?

In June of 2020, a new banner appeared above Google search results when people searched for “addiction treatment centers.” The banner prominently displayed the words, “help is available” as well as a SAMHSA (substance abuse and mental health services administration) addiction hotline phone number. SAMHSA on Google’s search banner remains in place. In fact, this…

healthcare marketing technology

Healthcare Marketing Technology Trends in 2021

Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…

ketamine therapy & psychedelic clinics

Ketamine Therapy and Psychedelic Clinics: What are the Ramifications for Behavioral Healthcare Marketing?

Behavioral health experts have always strived to help people deal with the potentially devastating effects of depression. Now, in the midst of a pandemic, their job has become that much more difficult. Yet, recent developments in the field may offer help: ketamine therapy and psychedelic clinics. How these two areas develop in the near future…

telehealth digital marketing

Telehealth & Digital Marketing for Healthcare Businesses

When the pandemic arrived, it overturned norms in every industry, including healthcare. Suddenly, business as usual became an odd phrase. Consequently, telehealth and digital marketing for healthcare businesses is one of the main topics of discussion in the industry right now. Quarantines and social distancing altered how we communicate on a daily basis. In healthcare,…

The Internet Never Got A Shutdown Order: You Don’t Need PPP, You Need PPC (and SEO)

The Internet Never Got A Shutdown Order: You Don’t Need PPP, You Need PPC (and SEO) The world turned upside down… That’s a good way to describe what’s happened in the era of the coronavirus pandemic. Businesses shut down for months, people sequestered in their homes with nowhere to go, jobs lost… It has all…

E-A-T and SEO

The Importance of E-A-T for SEO in 2020

What is E-A-T? E-A-T stands for expertise, authoritativeness, and trustworthiness and was introduced by Google in 2018. Google discusses these three signals in-depth in its Quality Raters’ Guidelines. A document designed to help webmasters understand how Google rates websites and best practices for SEO, design, content, and much more.   A big misconception in the…

social media marketing for medical practices

Tips for Medical Practice Social Media Success

Social media has transformed from a novelty to a necessity in medical practice marketing. It’s simply impossible to overestimate the value of having immediate access to an enormous online audience. As we consider tips for medical practice social media success, it’s important to keep in mind the three crucial goals to be achieved: Attracting new…

Improvise, Adapt, and Overcome: Reconnecting Addiction Counseling Through Covid-19

We’ve all experienced the effects Covid-19 has had on businesses in every industry—sending leadership scrambling to adapt business models and remain productive amid shelter-in-place quarantines and social distancing directives. Like everyone in the healthcare field, addiction treatment centers have had to make a number of adjustments to keep patients and staff safe while keeping their…