local seo geotargeting tips

Local SEO Geotargeting Tips

As Dreamscape Marketing works with various clients in the healthcare industry and beyond, we couldn’t help but notice that a surprising number of new clients don’t have what we would consider to be effective geo-targeted web pages. Companies either don’t fully understand the concept of geo-targeting or they execute it incorrectly. Therefore, every business these…

social media marketing for medical practices

Tips for Medical Practice Social Media Success

Social media has transformed from a novelty to a necessity in medical practice marketing. It’s simply impossible to overestimate the value of having immediate access to an enormous online audience. As we consider tips for medical practice social media success, it’s important to keep in mind the three crucial goals to be achieved: Attracting new…

senior living target marketing

Targeted Marketing for Senior Living Communities

Who do you market to in your senior living marketing program? It may seem like a silly question with a very obvious answer. However, if you were going to say “seniors,” your answer is incomplete. With targeted marketing for senior living communities, the role of decision makers cannot be ignored. To do so is dangerous…

seo campaign success

Predicting SEO Campaign Success

The idea of predicting SEO campaign success is a somewhat tricky one. After all, SEO results can be unpredictable for any number of reasons. SEO is big business. Consequently, there’s huge pressure for it to produce results. Fortunately, this isn’t traditional marketing we’re talking about. In that venue, tracking results from a particular print ad…

impact of coronavirus on dental practices

Impact of COVID-19 on Dental Practices

To dentists, there can’t be a greater danger to their livelihoods than a pandemic that prevents them from opening their offices and seeing patients. The impact of COVID-19 on dental practices has been profound… and deeply troubling. Where your office is located dictates how and when the impact of coronavirus has been felt. Those states…

Coronavirus (COVID-19) Impact on SEO

Coronavirus Impact on Healthcare Industry Websites As we all adapt to this “new normal” in the wake of the COVID-19 or Coronavirus outbreak its effects have reached further than your local grocery stores. The Coronavirus Pandemic has had drastic effects on the search behavior of consumers and thus the traffic, ranking and performance of websites…

dental practice social media

Dental Practice Social Media

The world is changing fast. Although dentists pride themselves by remaining on the leading edge of dental technology, there’s one technology where they lag behind other professions: social media. In fact, in many ways, dental practice social media is still in its infancy as a powerful tool for increasing patient retention and boosting production. Dentists…

The Value of Social Media Through Social Crisis

How addiction treatment centers should develop their social media voice now, to weather the storm, and prepare for brighter days ahead. Today we find ourselves in a time of great uncertainty both personally and professionally. The coronavirus pandemic has thrown all aspects of our personal and professional lives into chaos. As medical professionals and business…