content marketing

5 Tips for Developing a Content Marketing Plan

Not all companies approach content marketing in the same way. Some emphasize quantity, some stress the value of quality. In any battle of quantity versus quality, quality always wins when a reputable marketing agency is involved.  When viewers land on your site, they expect to find content that answers their questions. They want to be…

SEO Myths

5 SEO Myths You Shouldn’t Fall For

Should your business be proactive about investing in SEO? As digital marketers, Dreamscape Marketing finds this question strange… as strange as asking if you should be proactive about eating food and drinking water. Both questions are about survival. You can’t survive without food and water, and your website can’t survive without an effective SEO plan.…

healthcare digital marketing agency

5 Benefits to Working With a Specialized Healthcare Digital Marketing Agency

Healthcare operators won’t have any trouble finding companies that want to do their digital marketing. However, if you don’t partner with the right healthcare digital marketing agency, you’ll regret it. Not every digital marketing firm is right for you. Even if a company enjoys a good reputation, it doesn’t mean that they know a thing…

healthcare marketing technology

Healthcare Marketing Technology Trends in 2021

Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…

post-pandemic marketing

Marketing Strategies for a Post-Pandemic World

We aren’t out of the pandemic just yet. However, we are getting close to the end stage of this life-changing situation. As mass vaccinations become available to the general population in the next couple of months, now is the time to start thinking about post-pandemic marketing. Business reopening strategies must roll out in the right…

reviews for SEO

Exactly How Important Are Reviews for SEO?

Online reviews are important for the reputation of your business. That’s well known by most business owners these days. However, reviews for SEO are also important, which is something less well known. Although your website remains the single most important digital asset you own, how often people get there can be greatly affected by online…

ketamine therapy & psychedelic clinics

Ketamine Therapy and Psychedelic Clinics: What are the Ramifications for Behavioral Healthcare Marketing?

Behavioral health experts have always strived to help people deal with the potentially devastating effects of depression. Now, in the midst of a pandemic, their job has become that much more difficult. Yet, recent developments in the field may offer help: ketamine therapy and psychedelic clinics. How these two areas develop in the near future…

search engine marketing predictions for 2021

Predictions for Search Marketing in 2021

As we finish a turbulent year, it’s time to reflect on search marketing in 2021. What will it be like? Will it be much different than search marketing in 2020? Will it be simply a continuation of trends that have been in motion since well before the pandemic? That last question probably hits closest to…