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Since the 2020 pandemic, the way we promote businesses and organizations has changed drastically. And keeping up with best practices has been no small feat, especially in the highly competitive field of senior living.For many of our senior living community marketers, the transition to a digital-first marketing mindset has been accompanied by a whirlwind of…
Think about your patients. Who are they? What do they do? What motivates them? Depending on your patient base, the answers to these questions are about as random as the people walking down the street—everyone needs good quality dental care, after all.But this leaves you with a question: how do you create an effective dental…
In addition to hypertext and HTTP, URL is one of the basic building blocks of the web. Browsers use it to retrieve any and all published material online. Submitting a URL to Google is one of the essential functions performed for any website. It’s all part of a basic aspect of on-page SEO.First, let’s get…
Trying to improve SEO rankings or simply maintain them can be quite a challenge. Also, it’s not like you can learn about SEO and you’re done. Search engine optimization constantly evolves, and it’s your responsibility to keep up with it. At all times, you are in a race with your competitors to gain SEO ranking.…
How important is readability on your website? In fact, readability is a key consideration in the battle for Google ranking. Admittedly, it’s easy to develop tunnel vision with keywords. Although these are important, they won’t help you much if your website readability is low. What has to happen to take your content marketing to the…
We’ve known about Google’s algorithms for many years. They were created to stem the damage done by dishonest websites hoping to game the ranking system without providing decent content for viewers. In fact, Google core updates are a regular event each year. Each is an attempt to weed out stale websites that don’t provide the…
As we consider SEO trends for 2022, it’s important to restate just how important SEO is for attracting traffic to your website. Without a pro-active search engine optimization campaign in place, you’ll never achieve the results you desire. Therefore, let’s consider at what your 2022 SEO trends should look like.1. Use SEO traffic to build…
Your objective should always be to move your website to its highest possible Google ranking. How do you do that? With high-quality content that is relevant to your viewers. Consider the following advice from an SEO agency in Maryland to help you realize your digital marketing goals.1. Create Original Content That People Will Want to…
You’ve heard about website backlinks, and you undoubtedly have some. However, do you truly understand the importance of high-quality backlinks to your Off-Page SEO strategy?In the unending battle to achieve higher Google rankings, it’s important to constantly improve your online authority. One excellent way to do that is through high-quality backlinks.What are Backlinks in SEO…
You need more traffic coming to your website. The question is: how do you get it? One of the fastest ways is through pay-per-click advertising or, as it’s more commonly known, PPC advertising. As you contemplate various components of a digital marketing strategy, it’s important to look at PPC advertising as a way to bolster and…
