healthcare digital marketing agency

5 Benefits to Working With a Specialized Healthcare Digital Marketing Agency

Healthcare operators won’t have any trouble finding companies that want to do their digital marketing. However, if you don’t partner with the right healthcare digital marketing agency, you’ll regret it. Not every digital marketing firm is right for you. Even if a company enjoys a good reputation, it doesn’t mean that they know a thing…

NAP consistency

Call Tracking & NAP Consistency: What You Should Know

Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address, and phone number) is closely associated with call tracking for a good reason.…

healthcare marketing technology

Healthcare Marketing Technology Trends in 2021

Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…

post-pandemic marketing

Marketing Strategies for a Post-Pandemic World

We aren’t out of the pandemic just yet. However, we are getting close to the end stage of this life-changing situation. As mass vaccinations become available to the general population in the next couple of months, now is the time to start thinking about post-pandemic marketing. Business reopening strategies must roll out in the right…

reviews for SEO

Exactly How Important Are Reviews for SEO?

Online reviews are important for the reputation of your business. That’s well known by most business owners these days. However, reviews for SEO are also important, which is something less well known. Although your website remains the single most important digital asset you own, how often people get there can be greatly affected by online…

social media marketing for dentists

5 Social Media Marketing Ideas for Dentists

Dentists in solo and group practices know all too well that finding and retaining patients isn’t easy. Fortunately, social media marketing for dentists has the ability to help you with both of these challenges. Your social media strategy can do wonders in terms of building your dental brand. Social media is a chance to inform…

digital marketing agency

3 Tips for Choosing the Best Digital Marketing Agency for Your Business

A digital marketing agency is crucial to the success of businesses today. Nothing drove this fact home more than the pandemic. COVID accelerated something that was already happening. The world of traditional marketing, things like brochures and direct mailers, don’t matter as much as key elements of the digital marketing world, such as websites. Throughout…

search engine marketing predictions for 2021

Predictions for Search Marketing in 2021

As we finish a turbulent year, it’s time to reflect on search marketing in 2021. What will it be like? Will it be much different than search marketing in 2020? Will it be simply a continuation of trends that have been in motion since well before the pandemic? That last question probably hits closest to…

ppc campaigns holidays

Should You Pause PPC Campaigns for the Holidays?

We have a common perception of everything shutting down for the holidays. Many stores are closed and people are basically finished buying anything for the time being. Therefore, should you pause PPC campaigns for the holidays? Twenty years ago… even ten years ago the answer may have been yes. Today, however, it simply may not…

marketing drug rehab to families

Marketing Drug Rehab to Families During the Holidays

Marketing drug rehab to families during the holidays has always been very necessary. The holidays have always presented challenges to individuals struggling with addiction. For some, the holidays represent family conflicts, financial difficulties and loneliness. Now, those challenges have increased exponentially. Since the holiday season last year, the world has been turned upside down by…