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As a busy senior living community marketer, you know that the best marketing strategy is only as effective as your team’s ability to deliver its components. Incorporating automation can save your team time, increase conversions, and maximize your marketing budget.What is Marketing Automation?Marketing automation is when a marketing professional uses digital tools to complete campaign…
In addition to hypertext and HTTP, URL is one of the basic building blocks of the web. Browsers use it to retrieve any and all published material online. Submitting a URL to Google is one of the essential functions performed for any website. It’s all part of a basic aspect of on-page SEO.First, let’s get…
We’ve known about Google’s algorithms for many years. They were created to stem the damage done by dishonest websites hoping to game the ranking system without providing decent content for viewers. In fact, Google core updates are a regular event each year. Each is an attempt to weed out stale websites that don’t provide the…
As we consider SEO trends for 2022, it’s important to restate just how important SEO is for attracting traffic to your website. Without a pro-active search engine optimization campaign in place, you’ll never achieve the results you desire. Therefore, let’s consider at what your 2022 SEO trends should look like.1. Use SEO traffic to build…
Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists.Practices and businesses using blogs to market their products and services see 13 times more ROI than those not…
Times have changed and competition in the senior living business is fiercer than ever. Putting up a few billboards and circulating some flashy brochures isn’t effective anymore. Today’s seniors are savvier than that and expect a world-class digital experience when they find your senior living community online.Every day, more than 10,000 baby boomers turn 65,1and…
“Blogging” is one of the new-fangled words born out of the 21st century’s tech revolution. Most people have heard the term and some may read a few blogs dedicated to their favorite topics. But even the regular blog reader may be surprised to learn the valuable role blogs play in promoting everything from fashion brands…
Your objective should always be to move your website to its highest possible Google ranking. How do you do that? With high-quality content that is relevant to your viewers. Consider the following advice from an SEO agency in Maryland to help you realize your digital marketing goals.1. Create Original Content That People Will Want to…
As you gauge your website’s performance, remember that page speed is often one of your key considerations. Therefore, it’s often necessary to work with a page speed optimization service to fully realize your website’s capability.When you’re trying to figure out why bounce rates are too high, the topic of how to speed up web page…
The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves.Whether you recognize…
