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Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a comprehensive marketing program. Many companies leap into PPC, hoping to harness instant results and ride the results all to the bank. It’s just as likely…
Not all companies approach content marketing in the same way. Some emphasize quantity, some stress the value of quality. In any battle of quantity versus quality, quality always wins when a reputable marketing agency is involved. When viewers land on your site, they expect to find content that answers their questions. They want to be…
Should your business be proactive about investing in SEO? As digital marketers, Dreamscape Marketing finds this question strange… as strange as asking if you should be proactive about eating food and drinking water. Both questions are about survival. You can’t survive without food and water, and your website can’t survive without an effective SEO plan.…
Healthcare operators won’t have any trouble finding companies that want to do their digital marketing. However, if you don’t partner with the right healthcare digital marketing agency, you’ll regret it. Not every digital marketing firm is right for you. Even if a company enjoys a good reputation, it doesn’t mean that they know a thing…
Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address and phone number) is closely associated with call tracking for a good reason.…
Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…
We aren’t out of the pandemic just yet. However, we are getting close to the end stage of this life-changing situation. As mass vaccinations become available to the general population in the next couple of months, now is the time to start thinking about post-pandemic marketing. Business reopening strategies must roll out in the right…
Online reviews are important for the reputation of your business. That’s well known by most business owners these days. However, reviews for SEO are also important, which is something less well known. Although your website remains the single most important digital asset you own, how often people get there can be greatly affected by online…
Dentists in solo and group practices know all too well that finding and retaining patients isn’t easy. Fortunately, social media marketing for dentists has the ability to help you with both of these challenges. Your social media strategy can do wonders in terms of building your dental brand. Social media is a chance to inform…
A digital marketing agency is crucial to the success of businesses today. Nothing drove this fact home more than the pandemic. COVID accelerated something that was already happening. The world of traditional marketing, things like brochures and direct mailers, don’t matter as much as key elements of the digital marketing world, such as websites. Throughout…
