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The Internet Never Got A Shutdown Order: You Don’t Need PPP, You Need PPC (and SEO) The world turned upside down… That’s a good way to describe what’s happened in the era of the coronavirus pandemic. Businesses shut down for months, people sequestered in their homes with nowhere to go, jobs lost… It has all…
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What is E-A-T? E-A-T stands for expertise, authoritativeness, and trustworthiness and was introduced by Google in 2018. Google discusses these three signals in-depth in its Quality Raters’ Guidelines. A document designed to help webmasters understand how Google rates websites and best practices for SEO, design, content, and much more. A big misconception in the…
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Social media has transformed from a novelty to a necessity in medical practice marketing. It’s simply impossible to overestimate the value of having immediate access to an enormous online audience. As we consider tips for medical practice social media success, it’s important to keep in mind the three crucial goals to be achieved: Attracting new…
DetailsThe internet is full of advice for small business owners and entrepreneurs who want to get their websites ranking on the first page of Google. But, as with anything on the internet, not all of that advice is necessarily correct. At the end of the day, search engine optimization (SEO) is not a perfect science.…
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Who do you market to in your senior living marketing program? It may seem like a silly question with a very obvious answer. However, if you were going to say “seniors,” your answer is incomplete. With targeted marketing for senior living communities, the role of decision makers cannot be ignored. To do so is dangerous…
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The idea of predicting SEO campaign success is a somewhat tricky one. After all, SEO results can be unpredictable for any number of reasons. SEO is big business. Consequently, there’s huge pressure for it to produce results. Fortunately, this isn’t traditional marketing we’re talking about. In that venue, tracking results from a particular print ad…
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Today, people are viewing websites away from a desktop PC more than ever. Whether it’s on a laptop, a tablet or smartphone, we’re viewing websites on the go like never before. As a result, the importance of responsive web design in 2020 is a topic that should move to the top of your priority list.…
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To dentists, there can’t be a greater danger to their livelihoods than a pandemic that prevents them from opening their offices and seeing patients. The impact of COVID-19 on dental practices has been profound… and deeply troubling. Where your office is located dictates how and when the impact of coronavirus has been felt. Those states…
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We’ve all experienced the effects Covid-19 has had on businesses in every industry—sending leadership scrambling to adapt business models and remain productive amid shelter-in-place quarantines and social distancing directives. Like everyone in the healthcare field, addiction treatment centers have had to make a number of adjustments to keep patients and staff safe while keeping their…
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The coronavirus pandemic has shaken our normal, perhaps for some time to come. Many addiction treatment centers are understandably concerned about falling admission rates. Keep in mind, however, many people still want to pursue addiction treatment in these trying times. You just need to adapt and meet them where they are. How each addiction treatment…
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