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Small businesses must battle to stay visible online. It was true before the pandemic and it’s especially true now. Your SEO game must be at its best in order for your business to succeed. How to choose an SEO company for your small business is one of the most important decisions you have to make…
As of June 2021, Google adds the page experience to its ranking algorithm. This Google page experience update, also known as the core web vitals update, is all part of their effort to better assess a website’s responsiveness and provide better search results. Now, the page experience is a factor in how Google ranks websites.…
Pay per click marketing isn’t about just bidding on keywords. It’s about bidding on the right keywords. And it’s about being aware that PPC is simply one component of a comprehensive marketing program. Many companies leap into PPC campaign management, hoping to harness instant results and ride the results all to the bank. It’s just…
Not all companies approach content marketing in the same way. Some emphasize quantity, some stress the value of quality. In any battle of quantity versus quality, quality always wins when a reputable marketing agency is involved. When viewers land on your site, they expect to find content that answers their questions. They want to be…
Should your business be proactive about investing in SEO? As digital marketers, Dreamscape Marketing finds this question strange… as strange as asking if you should be proactive about eating food and drinking water. Both questions are about survival. You can’t survive without food and water, and your website can’t survive without an effective SEO plan.…
Healthcare operators won’t have any trouble finding companies that want to do their digital marketing. However, if you don’t partner with the right healthcare digital marketing agency, you’ll regret it. Not every digital marketing firm is right for you. Even if a company enjoys a good reputation, it doesn’t mean that they know a thing…
Many businesses obsess about SEO (as well they should). However, there are other things to consider. If call tracking metrics, conversion tracking, and conversion optimization are priorities for you, then you need to focus on NAP consistency. NAP (standing for name, address, and phone number) is closely associated with call tracking for a good reason.…
Healthcare marketing has always been challenging. Yet no one could have predicted the year that was 2020. Clearly, we saw healthcare marketing technology come to the forefront in the year of COVID. It’s an easy bet that in 2021, we will continue to see marketing trends and technology trends tightly intertwined. The pandemic put an…
We aren’t out of the pandemic just yet. However, we are getting close to the end stage of this life-changing situation. As mass vaccinations become available to the general population in the next couple of months, now is the time to start thinking about post-pandemic marketing. Business reopening strategies must roll out in the right…
Online reviews are important for the reputation of your business. That’s well known by most business owners these days. However, reviews for SEO are also important, which is something less well known. Although your website remains the single most important digital asset you own, how often people get there can be greatly affected by online…
