What Affects Rankings? Usability, Experience and Content

To serve users, search engines are constantly refined and improved to provide better and better results. What constitutes a “better” result? In general, better results have the following characteristics: Easy to understand, use and navigate Content relates very closely to the query Professional, clean and up-to-date design Well-written and original content As amazing as the…

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Call Center Basics for Drug Rehabs: Give Callers Your Undivided Attention

Excellent marketing efforts for drug rehab centers will generate phone calls to these facilities. It’s important to remember, however, that marketing initiatives can never close a customer. The leads that effective marketing generates are just that—leads. Whether they turn into admissions to your rehab center has much to do with what happens when people call.…

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Creating Search Engine Design-Friendly Design and Development

Unlike humans, search engines have many limitations as they peruse (“crawl”) the internet and interpret content on websites. In fact, human eyes and search engines see web pages very differently. That’s why building or modifying web pages represents a very delicate balance between what works best for viewers and what works best for search engines.…

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