What is a 301 redirect

What Is a 301 Redirect?

“Page Not Found.” Users hate to see those three words whenever they’re searching for something on the web. From a business perspective, having your custom 404 page pop up shouldn’t be a part of your conversion rate optimization strategy. What is a 301 redirect, and how can you avoid users rage-quitting a session on your website?…


Senior Living Community Social Media – How Active is Yours?

Marketing a senior living community in the past meant relying on traditional marketing methods like print and TV ads. Those days are long over because senior living community social media is now an indispensable aspect of the marketing mix. Just like everyone else, seniors are getting their information in different ways than before. Twenty years…


Marketing Retirement Communities – Can Your Website Compete?

The process of marketing retirement communities has changed a lot in the 2000s. Unfortunately, not every senior living community knows it. As a result, many facilities suffer lower occupancy than they should. Twenty years ago, marketing retirement communities meant reaching prospective residents in a well-established way. You used direct mail, ran print ads in the…