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In addition to hypertext and HTTP, URL is one of the basic building blocks of the web. Browsers use it to retrieve any and all published material online. Submitting a URL to Google is one of the essential functions performed for any website. It’s all part of a basic aspect of on-page SEO. First, let’s…
We’ve known about Google’s algorithms for many years. They were created to stem the damage done by dishonest websites hoping to game the ranking system without providing decent content for viewers. In fact, Google core updates are a regular event each year. Each is an attempt to weed out stale websites that don’t provide the…
When a company becomes a monopoly, there are many consequences. Most of those consequences aren’t good for the consumer or for companies, including the marketing of detox and drug rehab centers. Therefore, it’s not a stretch to say that Google’s monopoly harms addiction treatment competition. As a result, addiction treatment marketing becomes that much more…
It’s no secret that small and medium-sized businesses have taken a significant hit during the coronavirus pandemic. Fortunately, there’s some help out there in the form of Google Ads COVID-19 relief. Google has committed to handing out $340 million in Google Ads credits to help small and medium-sized businesses with their PPC campaigns. At a…
Across America, small businesses are struggling. Many are shuttered due to stay-at-home or shelter-in-place orders with the rise of the coronavirus pandemic. Those that are operational are having a difficult time getting foot traffic into stores, or are finding themselves having to adjust to new safety protocols and no-contact service. Whatever the case that you’re…
In the last 10 years, Google has reigned supreme among internet search engines. As such, it’s become imperative that small businesses focus on search engine optimization, or SEO. With the prevalence of smartphones and other mobile devices, making sure your business is visible on the front page of search engines is a key to small…
To anyone outside the world of SEO, 3-pack, NAP citation, and GMB profiling must sound mystifying. However, for an SEO agency like Dreamscape Marketing, these are three key concepts experts look at to local search engine results. Ranking in the 3-Pack Let’s talk about local SEO. It’s a conversation that needs to happen because businesses…
When it comes to search engine optimization (SEO), backlinks play a huge role. One of the best ways to improve traffic on your website is to have other reputable sites link to yours. However, the SEO landscape is constantly changing and evolving, introducing new terms and ideas. As a result, many people are wondering, “What…
You may very well be familiar with the 404 page error. However, you may not be aware of how 404s can limit your webpage indexing. Understanding the importance of having 301 redirects is essential to maintaining consistent SEO. If that sounds a little confusing, don’t fret; we are about to explain. What Is a 404…
