Google’s Most Recent Adwords Changes Make the Rich Richer and the Poor Poorer – Learn How Stay Competitive On a Budget

In February 2016, Google ended one of its longest running tests ever and ceased running ads on the right side of its search results for desktop users. This change now brings search results in sync with how mobile search results are displayed, which is quickly becoming the largest percentage of Google’s user base. With the…

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E-A-T and SEO

How Does the Internet Benefit Drug Rehab Facilities?

A whopping 86% of patients use the internet to research and/or find the addiction treatment facility they chose to go to. How does the internet benefit drug rehab facilities? Essentially, two things: Offline Multiplier effect: There is a well-known offline multiplier effect to all digital marketing campaigns. With so many of an addiction treatment center’s…

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Drug Rehab Branding: The Rules Are Totally Different

In traditional marketing, branding is an important—usually indispensable—function of advertising campaigns. A brand sets off a client as unique in some manner. As a company grows, its name becomes well-known and eventually turns into one of its key competitive advantages. A highly successful company usually trades off of its name recognition very effectively. Some companies…

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