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It’s a typical scenario repeated over and over at drug rehab centers across the country. A prospective patient calls or emails a rehab facility but is non-committal. Or, this individual leaves a message because phone representatives were with other callers. They receive a promise for a follow up call from the drug rehab center—but it doesn’t…
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When your drug rehab center gets calls, you should do whatever it takes to be ready for them. Anyone who answers the phones should possess the personal skills and knowledge of addiction necessary to turn calls into admissions for the addiction treatment facility. It’s also important for them to know how to properly collect contact…
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Making your website easily accessible to users and search engines is a critical component of successful SEO. Over the years, search engines have grown very sophisticated. Yet for all of their advancements, they can’t interpret a web page as easily as a person. SEO is a process that assists search engines learn what a web…
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What’s the secret to crafting a SEO-driven online marketing strategy? The answer is simple—a sense of empathy for your target market. Knowing what your audience wants is the key to being able to find and retain them. Although SEO is foremost in people’s minds, you need to remember that it’s important to build your website…
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When calls come in to your drug rehab center, are you truly prepared for them? Most centers say “yes.” But are they? Dealing with parents on the phone can be challenging. The Difficulties of Dealing With Parents Who Just Want to Help It’s often much more involved than documenting names and contact information and getting…
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Those who aren’t intimately familiar with SEO tend to ask one very common question: how do search engines work? Search engines are designed to give people who perform searches a list of websites. These sites are listed according to their relevance to specific terms or phrases. Search engines return this list by crawling and building an index.…
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There’s a good reason why so many people depend on health insurance to cover addiction treatment—they don’t think there are any alternatives to health insurance. It’s hardly surprising that they would think this way. In a recent article in bankrate.com, it was indicated that 63% of American can’t handle an unexpected $500 expense. Remember that…
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Your marketing materials may portray your addiction treatment center as caring and professional. However, if people call your rehab facility and they don’t sense that caring and professionalism in your phone demeanor, the obvious disconnect they will experience can seriously jeopardize the likelihood that such calls will turn into admissions. Be Conscious of Your Phone…
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Anytime people discover your website, there is one overriding question that they will have, “Why should I choose your drug rehab center?” If you can’t provide an answer to that question, individuals will simply move on to the next addiction treatment website. That’s why drug rehab marketing is important. In its work with more than…
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Increasing a drug rehab center’s admissions starts with successful marketing that creates a strong web presence. However, just having leads isn’t enough to increase admission rates. Excellent marketing efforts can bring in the calls, but if the addiction treatment center can’t handle those calls effectively, the effort will have been wasted. Answering phones at a…
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