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They float around marketing departments and eventually become accepted as true. But they aren’t. We’re talking about drug rehab marketing lies. Left unchallenged, they fester and wreak havoc on your marketing budget and ultimately, your admissions. In its experience of working with hundreds of addiction treatment facilities across the country, Dreamscape Marketing has observed many…
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The LegitScript certification process is an industry standard requirement for addiction treatment centers to run paid search campaigns as of September 2017. Google dropped the hammer on addiction treatment center advertising to discourage unethical practices on the Google Ads platform. LegitScript is a third-party background check company hired by Google to regulate drug rehab centers…
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Nothing is more important to your drug rehab center’s marketing than your website. And absolutely nothing is more crucial to the success of your website than effective SEO. The best SEO for addiction treatment centers is necessary to bring in the web traffic you need to increase phone calls and admissions. The question is, who…
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Detox and drug rehab centers aren’t like most other types of businesses. Unlike with a product that you can push aggressively, you’re promoting a service. Furthermore, prospective patients have to put a great deal of trust in your ability to help them overcome addiction. That’s what makes SEO for drug rehab centers such a unique…
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As the number of baby boomers retiring increases, senior living communities compete more heavily than ever for residents. Consequently, facilities are enhancing their amenities in an attempt to appeal to the discriminating tastes of baby boomers. One thing is certain: senior living community marketing depends heavily on an internet presence to reach seniors or adult…
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It’s tempting to think that creating content for dental practice websites is a fairly simple process. You write up some content, post it and then people will find it. Unfortunately, it’s not quite that easy. Consider the story of a general dentist who we recently worked with. His practice is fairly new, and he had…
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When stigma and addiction are mentioned in the same sentence, conversations always center around the stigma people have concerning addiction itself and the preconceived ideas they have about individuals who abuse drugs and alcohol. However, there’s another phenomenon that drug rehab facilities aren’t always anxious to discuss… addiction treatment stigma. The idea of addiction treatment…
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No one in business is perfect. For every company success, there’s often some failure or miscalculation, however minor. Unfortunately, drug rehab marketing mistakes aren’t always minor. They can interfere with a facility’s ability to grow and prosper. In its experience interacting with addiction treatment facilities all across the country, Dreamscape Marketing has observed the good,…
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All addiction treatment centers obviously develop marketing plans to generate leads. Typically, websites are the main focus as people spend so much time on the internet. Unfortunately, online reviews for drug rehabs is a subject that is often under-emphasized in marketing plans. It shouldn’t be. You will obviously be happy when former patients speak well…
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You can’t minimize the importance of URL structure for SEO. Your URLs tell users and bots where your content lives on your website. Therefore, your URL structure for SEO needs to make both parties happy. What should you consider when constructing URLs for your website? The Importance of URL Structure for SEO: Establish Hierarchy Taking…
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