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To serve users, search engines are constantly refined and improved to provide better and better results. What constitutes a “better” result? In general, better results have the following characteristics: Easy to understand, use and navigate Content relates very closely to the query Professional, clean and up-to-date design Well-written and original content As amazing as the…
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The right keywords greatly influence the success of your website. Therefore, keyword research is an essential high-return activity that can’t be ignored. Learning keyword demand in your market helps you learn not only what terms and phrases to use, but it also makes it easier to understand your customers and their unique needs. Remember that…
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Excellent marketing efforts for drug rehab centers will generate phone calls to these facilities. It’s important to remember, however, that marketing initiatives can never close a customer. The leads that effective marketing generates are just that—leads. Whether they turn into admissions to your rehab center has much to do with what happens when people call.…
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Unlike humans, search engines have many limitations as they peruse (“crawl”) the internet and interpret content on websites. In fact, human eyes and search engines see web pages very differently. That’s why building or modifying web pages represents a very delicate balance between what works best for viewers and what works best for search engines.…
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It’s a typical scenario repeated over and over at drug rehab centers across the country. A prospective patient calls or emails a rehab facility but is non-committal. Or, this individual leaves a message because phone representatives were with other callers. They receive a promise for a follow up call from the drug rehab center—but it doesn’t…
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When your drug rehab center gets calls, you should do whatever it takes to be ready for them. Anyone who answers the phones should possess the personal skills and knowledge of addiction necessary to turn calls into admissions for the addiction treatment facility. It’s also important for them to know how to properly collect contact…
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Making your website easily accessible to users and search engines is a critical component of successful SEO. Over the years, search engines have grown very sophisticated. Yet for all of their advancements, they can’t interpret a web page as easily as a person. SEO is a process that assists search engines learn what a web…
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What’s the secret to crafting a SEO-driven online marketing strategy? The answer is simple—a sense of empathy for your target market. Knowing what your audience wants is the key to being able to find and retain them. Although SEO is foremost in people’s minds, you need to remember that it’s important to build your website…
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When calls come in to your drug rehab center, are you truly prepared for them? Most centers say “yes.” But are they? Dealing with parents on the phone can be challenging. The Difficulties of Dealing With Parents Who Just Want to Help It’s often much more involved than documenting names and contact information and getting…
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Those who aren’t intimately familiar with SEO tend to ask one very common question: how do search engines work? Search engines are designed to give people who perform searches a list of websites. These sites are listed according to their relevance to specific terms or phrases. Search engines return this list by crawling and building an index.…
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