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The prospects for retirement community marketing have never been better. Baby boomers are retiring in record numbers—10,000 turn 65 each day. This trend will continue for the next dozen years or so. Unlike any generation before them, baby boomers are the ideal residents for an independent lifestyle retirement community. Your competitors probably know this. But…
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How important is competitor research? Even if you’re not using your competitors’ strategies, knowing what they are can help your organization in the long run. This is particularly true when it comes to their on and off page SEO tactics. If you’re curious about how you can get a leg up in your industry, it’s…
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“Page Not Found.” Users hate to see those three words whenever they’re searching for something on the web. From a business perspective, having your custom 404 page pop up shouldn’t be a part of your conversion rate optimization strategy. What is a 301 redirect, and how can you avoid users rage-quitting a session on your website?…
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Congratulations! Your website gets a ton of traffic. Your pages show up on the first page of SERPs. Everything seems great… until you realize that those pages aren’t converting. You may be in need of a conversion rate intervention. What is conversion rate optimization, and how can you use it to turn those eyeballs into…
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You can be the most knowledgeable carpenter, mechanic, business owner, or SEO expert in town. However, it’s hard to truly be the best unless you have the tools to do the job. Effective Google Product Management is vital for SEO gurus. Learn how Google Management impacts SEO. How Google Management Impacts SEO When it comes…
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The purpose of content audits goes way deeper than making sure spelling and grammar are on point. Even if you’re a Harvard scholar well-versed in the English language, your content can still miss the target. Learn what a content audit can reveal and how that information can simultaneously help your website thrive. Are You Using…
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How good is Dreamscape Marketing at SEO? Chances are you searched for “TCIV 2019” and you landed on this blog post. As a thought leader in the digital marketing industry, Dreamscape Marketing CEO Daniel Gemp is slated to speak at the 2019 Treatment Center Investment & Valuation Retreat in Scottsdale, Arizona taking place from Dec.…
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Marketing a senior living community in the past meant relying on traditional marketing methods like print and TV ads. Those days are long over because senior living community social media is now an indispensable aspect of the marketing mix. Just like everyone else, seniors are getting their information in different ways than before. Twenty years…
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Whenever you get sick, you go to the doctor for a diagnosis. When your car starts making funny noises, you take it to a mechanic. So, when your website isn’t performing to the best of its ability, what do you do? Simple: take it to a professional for a search engine optimization audit. Learn why…
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Just how important is your dental practice website? As it turns out, very important. The vast majority of people prefer going to a dentist’s website rather than calling his or her office. Consequently, how you approach dental practice web design has a direct impact on practice production. Plenty of people would love to help you…
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