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Ethical marketing has become a hot topic, especially in the healthcare field. It’s about fairness, honesty and being responsible. These are qualities quite evident in dentistry. Unfortunately, not always in marketing. Therefore, ethical marketing for dentists is an important topic to consider when you work with a marketing firm. Ethics is a subjective concept…
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Dentistry is a highly competitive field. Consequently, dental practices are ratcheting up their marketing efforts to attract more new patients and retain the ones they have. Focusing on SEO strategies for dental practices is the most effective way to do that. There are quite a few traditional ways to market your practice, such as…
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Marketing is a process that constantly evolves. It adapts according to how people are most likely to get their marketing messages. Today’s proven method could be tomorrow’s abandoned strategy. Unfortunately, a lot of life plan community marketing seems caught in a bit of time warp. For a variety of reasons, many senior living communities…
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How should you create marketing ideas for senior retirement communities? Whether you’re running a CCRC, life plan community or assisted living facility, you need to have an orchestrated plan to reach prospective seniors. In our experience maintaining and designing websites for hundreds of healthcare facilities across the country, Dreamscape Marketing has formulated effective marketing ideas…
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Every reputable retirement community wants to employ ethical senior living marketing. Unfortunately, unethical practices are often used by outside marketing companies, and they do harm. Ethical marketing permeates everything from your advertising to your website design. An unethical marketing technique is one that decreases the ability of seniors to find high quality retirement living options.…
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Now more than ever, CCRCs and life plan communities rely on their websites to drive people to their sales offices. However, what makes a website effective for retirement facilities? Senior living community web development depends on many factors to create a great website. Some are obvious. Others are not. One of the most important components…
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CCRC marketing determines how successful your community will be. It has a strong influence on whether you maintain full occupancy or whether you constantly struggle with trying to fill empty apartments. This point was brought home to us recently when we noticed a large CCRC feature seniors prominently playing board games in their marketing materials.…
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Is your assisted living marketing working as well as it should? Does your website produce the results you need? Your answers determine the success (or failure) of your marketing efforts. As each day passes, more and more seniors are on the internet. One survey finds that 55% of seniors use the web to research health…
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Right at this moment, your retirement community website could be in jeopardy and you don’t even know it. Why? Because you may not actually own your life plan community domain name (even if you assumed you did). Sadly, this happens to many types of businesses all the time. The culprits are unethical marketers who…
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The prospects for retirement community marketing have never been better. Baby boomers are retiring in record numbers—10,000 turn 65 each day. This trend will continue for the next dozen years or so. Unlike any generation before them, baby boomers are the ideal residents for an independent lifestyle retirement community. Your competitors probably know this. But…
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