Map with pins illustrating hyperlocal search

How Hyperlocal SEO Can Change the Game for Your DSO

Are your SEO efforts optimized for hyperlocal search?Yes, you read that correctly—hyperlocal search.When it comes to your digital marketing strategy, local search still remains a significant factor. About half of searches1 include a qualifier for location. And a third of those searches result in a purchase of goods or services. These numbers demonstrate the importance…

Dental professional reviewing practice website

4 Effective SEO Strategies for Dentists

The medical field, particularly dentistry, is not lacking competition. Taking out radio or TV spots and a few display ads in local newspapers just isn’t enough anymore to set your practice apart.You know your practice needs a well-designed website with quality content to be competitive. (If you’re wondering if it’s time to update or redesign…

Happy dental patient showing off her smile

How to Attract New Dental Patients Using Testimonials

Online testimonials and reviews have exploded onto the digital marketing scene as a top lead generator. About 72% of patients say they’ve read online reviews as a first step when seeking a new doctor.1 And 69% of patients say that positive reviews are of the utmost importance when finding a new healthcare provider, including dentists.2Forty-three…

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How to Create Quality Content for your Dental Practice

Most digital marketing data reflects the same reality: content is king. This year, experts projected that the content marketing industry would reach a value of $412 billion.1 Eighty-four percent of companies have a content marketing strategy—including dentists.Practices and businesses using blogs to market their products and services see 13 times more ROI than those not…

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A Step-By-Step Guide to Setting Goals for Your Digital Marketing Campaign

American poet and writer Bill Copeland once said, “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” He’s right. Without goals, we can’t expect to achieve meaningful accomplishments.Anything worth doing is worth setting goals to accomplish. Whether that’s saving up to…

Dentist reviewing x-rays

What Every Dental Practice Needs to Know about SEO

Buying groceries, dating, researching anything and everything—there’s probably almost nothing you do that doesn’t involve the internet in some way. And that includes finding a healthcare provider. Just over 75% of the population goes to the internet for help finding a medical professional, and that includes searching for the right dentist.1 When patients in your…

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5 High Impact Digital Marketing Strategies for Dental Practices

The many advances of the 21st century have ushered in a new era of marketing. The digitization of almost every facet of our lives coupled with instant access to roughly 5 million terabytes of data1 (the current estimated size of the internet) has completely changed how we promote businesses, practices, organizations, and ourselves.Whether you recognize…